How to Get New Customers - 24 tips
In this publication we give 24 simple and objective tips on how to get new customers.
One of the most latent pains in the corporate world is getting new clients, in this publication we will talk objectively about how to get new clients. you will need a Website and do Campaigns on Google Ads.
Website to get new customers
First you will need a Website, but not just any website, you need a website with the necessary features to get new customers, below is a list of features for a website to bring new customers.
- Institutional pages: Company information required
- Relevant Information: Service or product page with relevant information for consumers
- Social proof: Testimonials page, or good Google rating
- professional design: Avoid ready-made layout and amateurs
- SEO: A website without the necessary SEO tags will not perform well
- Core Web Vitals: All pages on your site need to be in green
Campaign on Google Ads to get new customers
As you will need to run campaigns on Google Ads for this site, I recommend that you look for a company that has the Google partners certificate or that the person who will do it takes the Google Skill Shop certificates. Below is the list of campaign features in Google Ads to bring in new customers.
- Certified Campaign Administrator: Company partners or certified contributor
- Objective campaign: Only one focus per campaign, example: Website creation for Lawyer and nothing else
- Closed campaign: Exact or Phrase maximum keywords
- Daily budget for at least 10 clicks per day
- configure conversion
- Budget for at least 3 months of campaign
- Qualify the leads
- Calculate the ROI
Extra Tips
Above are the ways to get new customers to reach you, whether by call, whatsapp or email, but to be able to close, it depends on other factors, such as:
- Response time
- polite service
- market time
- number of customers
- Clear and non-technical communication
- Market
- Delivery time
- Company formalization
- Form of payment
- Availability
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