The strategic use of online advertising has become a powerful tool for doctors and healthcare professionals who want to expand their presence and reach potential patients efficiently. In this context, Google Ads emerges as a prominent digital marketing platform, allowing medical professionals to reach a qualified and targeted audience through targeted ads in Google search results and other associated sites.

What types of campaigns can be done for doctors?

Within Google Ads, there are several types of campaigns that a physician can use to promote their services and reach the appropriate audience. Some of the main types of campaigns include:

• Search Campaigns: These are text ads that appear in Google search results when users search for keywords related to the medical services offered by the doctor. This is one of the most common forms of advertising on Google Ads.

• Display Campaigns: Allows you to display display ads on Google partner sites. These ads can be images or banners and are targeted based on user interests and behaviors.

• Video Campaigns: These campaigns allow the physician to create ads in video format that are displayed on YouTube and other sites in the Google display network.

• Shopping Campaigns: This campaign type is best suited for physicians who sell health-related products, such as supplements or medical equipment. Ads display product information directly in search results.

• Remarketing Campaigns: With this strategy, it is possible to show ads to people who have visited the doctor's website before. This helps remind users about the services offered and increases the likelihood of conversions.

• App Campaigns: If the doctor has an app related to health services, campaigns can be created to promote the download and use of the app.

• Local Campaigns: These campaigns are useful for physicians who want to attract patients in a specific geographic area. Ads are shown to people close to the doctor's location.

Who can campaign for your medical specialty?

• Digital marketing agency: You can hire an agency specializing in digital marketing and advertising to create and manage your campaigns. These agencies have experienced professionals who understand Google's advertising policies and can help you create effective ads to reach your target audience.

• Marketing specialist: If you already have an in-house marketing team, you can hire a digital marketing specialist who has experience creating Google Ads campaigns. This professional can be dedicated exclusively to the marketing of your clinic or office.

• Google Ads Account Manager: Google Ads offers account manager support to help advertisers, including healthcare professionals, create and optimize their campaigns. They can provide guidance on best practices, help resolve issues, and offer suggestions to improve the performance of your campaigns.

What are the benefits?

Benefits of hiring eco web design to advise on your campaigns Google Ads

Campaign creation, ads, extensions, raising and setting up the initial keywords. Monthly monitoring of surveys and adjustments.

• You will have direct access to your campaign manager, receive reports from Google and be able to request a meeting at any time.

• Access to a Google Ads course to better understand the tool and our service.

• Start of the campaign within 5 days after the down payment.

• Monthly service with no termination fee.

• Value of service provision per campaign.

Price

We have an initial investment of R$800,00 of which: 
R$300,00 in service (our workforce does not change up to R$3.000,00 in credit per campaign).
R$500,00 in credit for Google.

Benefits

We are a company that meets the requirements of Google Partners to offer the best results for our clients.

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