In this text, we will address some important questions to ask before hiring a Google Ads agency. These questions will help assess the agency's experience, expertise, customizability, transparency and support, as well as the suitability of its services to your specific needs. 

What are your areas of expertise? Make sure the agency has specific experience managing Google Ads campaigns and is familiar with best practices and up-to-date strategies.

What certifications and partnerships do you have? Make sure the agency is certified by Google as a Google Partner and has other relevant certifications. This demonstrates that they have the knowledge and expertise to manage their campaigns effectively.

How do you track campaign performance? Find out what metrics they monitor and how they provide performance reports. Make sure they can provide detailed information on clicks, impressions, conversion rates and return on investment (ROI).

How do you customize the strategies to suit my needs? It is important for the agency to develop personalized strategies based on its objectives and target audience. Find out how they plan to tailor their campaigns to meet your specific needs.

What additional services do you offer beyond managing Google Ads campaigns? Some agencies may offer complementary services such as website optimization, content marketing or social media management. Check if these services can be integrated into your online marketing strategies.

What are the costs involved? Discuss the costs involved in managing your Google Ads campaigns. Make sure you have a clear understanding of agency fees and potential additional costs like platform fees or ad spend.

What are the communication and support policies? Find out how you will be able to communicate with the agency and what level of support will be offered. It's important to have a dedicated point of contact and know how and when you'll receive updates on the progress of your campaigns.

Can you provide references or testimonials from past clients? Ask the agency for references or testimonials from past clients to get an idea of ​​the quality of their work and the level of client satisfaction.

Be sure to write down the answers and compare different agencies before making a final decision. Hiring a reliable and competent agency is critical to the success of your Google Ads campaigns.