Providing businesses with a myriad of opportunities to reach their target audience in innovative and engaging ways.

In this scenario, YouTube emerges as one of the most influential platforms, captivating billions of users daily with video content. Recognizing the immense potential of this platform, Google Ads offers the YouTube Campaign as a powerful tool for advertisers.

This campaign allows brands and businesses to reach a diverse audience by creating engaging and strategically targeted video ads. With customizable formats, advanced targeting and detailed performance metrics, YouTube Campaign proves to be an effective approach to boost brand awareness, increase visibility and achieve meaningful results in the competitive digital advertising space.

In this exploration, we'll delve into the benefits and goals of this revolutionary campaign, discovering how it can take your brand center stage in the vastness of YouTube.

What is

YouTube Ad Campaign is a digital advertising strategy offered by Google Ads that allows businesses and brands to promote their products, services or content through video ads displayed on YouTube.

With this campaign, advertisers can reach a wide audience of platform users, targeting their ads based on different criteria, such as interests, demographics, browsing behavior and remarketing data.

There are different ad formats available in the YouTube ads campaign, the main ones being:

• TrueView Ads: These are video ads that viewers can choose to skip after five seconds. Advertisers only pay when viewers watch at least 30 seconds of the ad or interact with it.

• Bumper Ads: These are short ads, lasting up to 6 seconds, which cannot be skipped. They are ideal for conveying quick and impactful messages.

• Discovery Announcements: These are ads that appear in YouTube search results and on the YouTube homepage on mobile devices. They appear as thumbnails next to related videos or in search results.

YouTube ads campaign allows advertisers to target their audience based on a variety of criteria so they can reach the right people with the right message at the right time. 

What are the benefits?

Benefits of hiring Eco Webdesign to advise on your Google Ads campaigns

• Creation of the campaign, ads, extensions, raising and setting up the initial keywords. Monthly monitoring of surveys and adjustments.

• You will have direct access to your campaign manager, receive reports from Google and be able to request a meeting at any time.

• Access to a Google Ads course to better understand the tool and our service.

• Start of the campaign within 5 days after the down payment.

• Monthly service with no termination fee.

• Value of service provision per campaign.

• Target audience reach: YouTube has billions of active users around the world. With the YouTube Campaign, advertisers can reach a large audience and target their ads to specific groups of people based on interests, browsing behaviors, demographics and other criteria.

• Visual and attractive format: Video ads have the ability to convey messages in a more visual and engaging way, which can drive greater impact and brand awareness than traditional text ads.

• Different ad formats: YouTube offers a variety of ad formats, such as TrueView ads (skippable after a few seconds), bumper ads (short, non-skippable) and discovery ads (displayed in YouTube search results). This allows advertisers to choose the format that best suits their objectives.

• Detailed performance metrics: Google Ads provides detailed metrics to track video ad performance, including views, click-through rates, watch time, completion rates and more. This helps advertisers measure return on investment and make adjustments to improve campaign performance.

• Advanced segmentation: Advertisers can target their ads based on demographics, interests, purchasing behaviors and remarketing data. This advanced targeting can help target ads to the right audience, increasing the relevance and effectiveness of campaigns.

• Budget flexibility: The Google Ads YouTube Campaign can be tailored to suit different budgets. Advertisers can set a daily budget or cost-per-view bid and only pay when viewers interact with their ads.

Google Ads YouTube Campaign emerges as an essential tool to be present in the world of online videos. By connecting brands and companies to billions of viewers, this strategy allows you to tell engaging stories, impact segmented audiences and achieve tangible results.

Who can run a YouTube campaign for my business? 

• Yourself: If you have digital marketing knowledge and experience with Google Ads, you can create and manage your own campaign. Google Ads offers tools and resources to help you set up video ads on YouTube.

• Digital Marketing Agencies: If you don't have the experience or resources to manage the campaign, you can hire a digital marketing agency that specializes in online advertising. These agencies have specialized professionals who can create and optimize Google Ads campaigns to maximize results.

• Freelance Professionals: There are freelancers who specialize in digital marketing and online advertising, including YouTube campaigns. You can find qualified professionals on freelance platforms or professional networks.

• Google Ads Certified Specialists: Some professionals have specific Google Ads certifications, which means they are qualified to efficiently and successfully create and manage campaigns. Make sure the professional or agency is certified by Google to ensure they have the necessary skills.

Price

We have an initial investment of R$800,00 of which: 
R$300,00 in service (our workforce does not change up to R$3.000,00 in credit per campaign).
R$500,00 in credit for Google.

Advantages of running your campaign with Eco Webdesign

We are a company that meets the requirements of Google Partners to offer the best in results for our customers.

Talk to an expert