When it's about promote an online store: Google Ads offers several options to boost your sales and attract more customers. In this step-by-step guide, we'll focus on two of the most relevant campaigns: Google Shopping and Google Ads Network Research. If you want to run a campaign on your own, follow the steps below to create effective ads and achieve positive results.

Google Shopping

Step 1: Account setup

• Create a Google Merchant Center account and configure your online store, providing detailed information about your products.

Step 2: Create a Google Ads campaign

• Log in to your Google Ads account and select the "Shopping Campaigns" option to create a new campaign.
• Set your budget, select target regions, and bid on your products.

Step 3: Product feed setup

• Upload your product feed to Google Merchant Center, ensuring it is up to date and contains accurate product information such as title, description, price, and image.

Step 4: Creating product groups

• Organize your products into groups based on relevant categories such as type, brand or price.
• Set specific bids for each product group, taking into account their relevance and profit margin.

Google Ads Search Network

Step 1: Account setup

• Create a Google Ads account and provide information about your online store, including URL, daily budget and target regions.

Step 2: Creating the campaign

• Select the "Search Network Campaign" option to create a new campaign.
• Define keywords relevant to your products and services, as well as your daily budget and desired geographic targeting.

Step 3: Creating the ads

• Write compelling headlines and descriptions for your ads, highlighting your products' benefits and differentiators.
• Include ad extensions such as additional links, phone numbers and reviews to increase visibility and click-through rate.

Step 4: Monitoring and Optimization

• Track the performance of your campaigns on a regular basis, analyzing important metrics such as clicks, impressions and conversion rate.
• Make adjustments to your keywords, bids and ads based on your results to continually improve your campaign performance.

If you need help, get in touch.

If you are facing challenges or not getting the desired results from doing self-employed campaigns, eco web design is here to help. We have a team of experts in Google Ads, ready to create customized strategies and manage your campaigns professionally. Our vast experience and knowledge allows us to optimize your ads, reach the right target audience and boost your sales.

Please feel free to contact us to discuss your needs and goals. We're here to answer your questions, offer customized solutions, and help you get the better results possible with Google Ads.

Remember, investing in a specialized team can save time and guarantee effective results.