Having an online store is just the first step to achieving success in e-commerce. To stand out among so many competitors, you need to have efficient digital marketing strategies. And one of the best options for those looking for quick and effective results is Google Ads.

In this article, we'll talk about how Google Ads campaigns can boost your online store's sales. You will know the main strategies and know how to eco web design can help make your online store stand out on the web.

What is Google Ads?

O Google Ads is an online advertising platform from Google, which allows the creation of paid ad campaigns in different formats and display channels. The idea is that companies can reach a specific target audience, which is looking for products or services related to their business.

The importance of Ads strategy for Online Stores

For virtual stores, the Google Ads strategy is essential to reach more customers and increase sales. With Google Ads Campaigns, it is possible to appear in Google search results, on Google partner sites, on YouTube and even on social networks.

Google Shopping Campaign for Online Stores

The Google Shopping campaign is one of the main strategies for online stores. With it, you can display your products prominently in Google search results, with an image, description and price. This way, customers can easily find what they are looking for and make a purchase directly from your website.

Search Campaign for Virtual Stores

The search campaign is the most common in Google Ads. It consists of displaying text ads in Google's search results whenever a user performs a search related to your products or services. It's a great strategy for attracting qualified traffic to your website.

Display and Remarketing Campaign for Online Stores

The display and remarketing campaign is ideal for online stores that want to increase their brand reach and attract potential customers. With it, you can display display ads on various Google partner sites, as well as re-display your ads to those who have already visited your site.

ROI: return on investment

It is essential to evaluate the ROI of your Google Ads campaigns to ensure that your investment is bringing effective results. ROI is the relationship between what you invested and what you received in return, that is, the effectiveness of the campaign in generating sales or conversions.

Value to start a Google Ads Campaign with Eco Webdesign

With just BRL 300,00 of services provided to Eco Webdesign and BRL 1.000,00 of credit to Google per campaign per month, you can start your Google Ads campaign and boost your virtual store's sales. This value can change according to each project.

What you need to know before starting to do Google Ads for your Online Store

• Know your target audience
• Define clear objectives, start with the product that has the greatest sales potential
• study the competition
• Set a budget to run at least 3 months of advertising
• Invest time in the campaign, it will be necessary to hold meetings and provide feedback
• Choose a reliable partner

Conclusion

If you have a virtual store and want to increase your sales and visibility on the internet, Google Ads can be the ideal solution. With specific strategies for online stores, such as Shopping, Search, Display and Remarketing campaigns, you can reach your target audience and generate more conversions.

Don't waste any more time and count on Eco Webdesign to create and manage your Google Ads campaigns. With more than 13 years of experience in the market and certification as Google Partners, our team is ready to help you leverage your business on the internet. Contact us and start increasing your online sales now!