Digital advertising has become an essential part of today's business landscape, allowing businesses of all sizes to reach a vast and targeted audience on the internet. At the center of this revolution is Google Ads, an online advertising tool that plays a key role in promoting products and services. If you are an entrepreneur, marketer or simply someone interested in better understanding how digital advertising works, it is crucial to understand Google Ads and its functionalities.

Regardless of your level of familiarity with digital marketing, this text is designed to clearly and easily explain the essential elements of Google Ads. You will find out what Google Ads is, how it works, what types of campaigns can be created and how to maximize the benefits of this powerful advertising tool.

If you're looking to expand your online presence, attract more customers or increase your sales, understanding Google Ads is crucial to achieving your goals. So dive into this journey of knowledge and discover how Google Ads can be a key part of your digital marketing strategy. Be prepared to gain valuable insights and master Google Ads best practices.

What is Google Ads

Google Ads is an online advertising platform offered by Google, the largest search engine on the internet. It is an effective and popular form of digital advertising where advertisers can show relevant ads to users who are searching for certain terms or visiting websites related to the products or services they offer.

Simply put, Google Ads allows companies to promote their businesses and products through advertisements that are displayed in different places on the internet. These ads can appear in Google search results, on Google partner websites, in YouTube videos, and even in mobile apps.

How Google Ads Works

Google Ads works through an ad auction system, where advertisers compete with each other to display their ads in available spaces. The process is quite dynamic and involves different components. Let's understand better how it works:

• Keywords and Segmentation: Advertisers choose relevant keywords related to their products or services. When a user types these keywords into Google search or browses related websites, Google will display relevant ads based on these keywords.
• Bid and Ad Quality: Advertisers set bids for their keywords, i.e. the maximum amount they are willing to pay for an ad click. In addition to bidding, Google also evaluates ad quality and landing page experience to determine your ad's position in search results.
• Campaign Types: Google Ads offers different types of campaigns, which adapt to different marketing objectives. Some of the most common campaign types are:
  • Research Campaigns: These campaigns display ads on Google search results when the chosen keywords are searched by users.
  • Display Campaigns: These campaigns allow you to show ads on Google's partner websites, reaching a broader audience beyond search results. Display ads can be in image, video or text format.
  • Video Campaigns: These campaigns are aimed at showing ads on YouTube videos. Advertisers can choose between different video ad formats, such as TrueView ads (skippable) or bumper ads (short, non-skippable).
  • Shopping Campaigns: These campaigns are especially useful for online stores. Advertisers can submit their product catalog to Google, which will display relevant ads with images, prices and details directly in search results.
• Billing and Tax Aspects: Google Ads uses a pay-per-click (PPC) model, which means advertisers only pay when a user clicks on their ad. The amount charged per click may vary according to the competition for the chosen keywords. The more competitive the market, the higher the cost per click will generally be. Google generates a service invoice until the 5th for the credits spent in the previous month, this invoice may contain VAT (Value Added Tax).
  

What is Google Ads for

Google Ads is a powerful tool that helps businesses and advertisers achieve their marketing goals and promote their products or services effectively. Let's look at some of the main strategies and benefits that Google Ads offers:

• Increase brand visibility: By utilizing Google Ads, businesses can ensure their ads are shown to a broad and relevant audience. This helps to increase brand visibility, making it better known and recognized by consumers.
• Generate qualified traffic to the website: Google Ads allows advertisers to target their ads to people who are actively searching for related products or services. This means that traffic generated through ads tends to be highly qualified, with a higher chance of converting to leads or sales.
• Increase sales and conversions: With a well-planned Google Ads strategy, companies can reach potential customers at the exact moment they are interested in purchasing a product or hiring a service. This increases the chances of converting into sales and generates a positive return on investment.
• Segment the target audience: Google Ads offers a wide range of targeting options, allowing advertisers to reach specific audiences based on demographic, geographic and behavioral criteria. This precise targeting helps target ads to the right people, maximizing campaign impact.
• Flexibility and budget control: Google Ads gives you flexibility in managing your advertising budgets. Advertisers can set a maximum daily amount or a monthly spending limit, giving them complete control over their ad campaign spend.
• Monitoring and optimization of results: Google Ads provides a variety of metrics and tools to track campaign performance. Based on these metrics, advertisers can optimize their strategies, adjusting bids, keywords and targeting for better results over time.
• Diversity of ad formats: Google Ads offers a variety of ad formats, including text ads, image ads, video ads, and mobile app ads. This allows advertisers to choose the most suitable format to reach their target audience and get their message across in an impactful way.
  

Facts about Google Ads

See below some curiosities about this tool. The platform continues to evolve and offer more and more advanced features for advertisers to effectively reach their audience.

The first name of Google Ads was "Google AdWords". The name was changed to "Google Ads" in 2018 to reflect the evolution of the platform and the diversity of available ad formats.

Google Ads serves over a trillion ads a year across different formats and platforms, including search results, partner websites, YouTube videos and mobile apps.

The highest cost per click ever recorded on Google Ads was over $50. This was in a highly competitive industry where companies were willing to pay a high price for clicks on specific ads.

The first Google Ads advertising campaign was launched in 2000 by a company called "LivePrism". It displayed ads for search queries related to computer games.

Google Ads supports over 40 different languages ​​for worldwide ad campaigns, allowing businesses to reach a global audience.

Google Ads has a certification called "Google Ads Certified". It is a recognized qualification that proves marketers' knowledge and skills regarding the platform.

On average, your ad's position in search results is determined not only by your bid amount, but also by your ad relevance and landing page experience. This means that an ad with a lower bid may rank better if it is more relevant to the user's search.