Business promotion on mobile phones with Google Ads

The promotion of companies on mobile phones with Google Ads is possible through the campaign on the Display network, which uses graphic and animated ads on partner sites and applications.

The use of cell phones to browse the internet is already prevalent in several market segments and the reach within partner applications enhances the reach of the ad.

Ads have specific dimensions as well as features. Ads can be, for example, small web pages with interactivity features, animations, among others. Using these features increases the ad's attractiveness.

You can advertise with the classic PPC format, where the advertiser is only charged if the user interacts with your ad, or the PPV format, where the advertiser is charged for the ad's impression amounts. It is important that the campaign management is carried out by a professional to better identify the ideal format to achieve the advertiser's objectives.

Main advantages:

• have the brand contained in the context of mobile devices, from web browsing to inserted within applications;

• Display ads are like websites, so a web design company can optimize campaign results by creating interactive and animated ads;

• Easily calculate ROI, since objectives are measured by concrete actions carried out on the website, such as, for example, budgeting or making a purchase;

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