Advertise products to sell on Google

To advertise products to sell on Google, 2 products are needed, namely:

- Virtual store or e-commerce: A website is required to manage and integrate with Google tools;
- Google Shopping Campaign: Campaign management through Google Ads to configure, manage and measure advertised inventory conversions;

It is very important that the e-commerce has the integrations (usually in XML) of its catalog in accordance with the necessary fields for the campaign, since a website that does not carry out this communication correctly or allows constant updates, makes the success of the campaign.

In terms of campaign management, its operation has the concept of PPC, where the advertiser makes payments only when the visitor clicks on the ad (or ringtone for cell phones) and visits the virtual store. It is essential for a successful store to be present in this advertising channel.

Main advantages:

• Integration with the virtual store for automated product inventory updating;

• The objective is usually the sale, so the measurement of results is less subjective and easier to visualize;

• As a feature of Google's paid ad and auction format, it is possible to compete (within its scope) with major retail brands;

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