In this publication we will help you understand whether or not it is worth using Google Ads for affiliate marketing, we will take an objective and simple approach to the concepts, but we will go deeper when evaluating whether it is worth it or not.

What is affiliate marketing?

Affiliate Marketing is an online business model where you can promote third-party products or services and receive commissions for every sale made through your efforts. Basically, you partner with a company and earn money for referring customers who make purchases.

The main ones are: 

• Hotmart
• eduzz
• Monetize
• Udemy
• Amazon

What is Google Ads?

O Google Ads is an online advertising platform offered by Google, which allows you to create paid advertisements to be displayed in search results, partner websites and in other digital spaces. For affiliate marketing the main campaigns are: 

• Search Network
• Display Remarketing

How to advertise an affiliate product on Google Ads?

Advertising an affiliate product on Google Ads is relatively simple.

1. Create a Google Ads account.
2. Set up a campaign.
3. Define the target audience to whom you want to target your ads.
4. Choose relevant keywords that will trigger your ad to appear.
5. Create compelling text for your ad.
6. Place images to help your ad
7. Include your affiliate link in the ad.
8. Set a daily budget for your campaign.
9. Track your campaign's performance and make adjustments if necessary.

These steps are the backbone of a Google Ads for Affiliate campaign, it doesn't mean they are the only ones. 

Is it worth doing ads for affiliates?

The answer to this question depends on many factors, such as your niche market, the quality of the affiliate products you promote, and your ability to create effective ads. However, Google Ads can be a great strategy to increase your products visibility and drive qualified traffic to your affiliate offers. With the right campaign setup and the right choice of keywords, you can reach a highly targeted audience and increase your chances of success in the market. affiliate marketing.

To measure the profitability of your Google Ads campaign, you can calculate your Return on Investment (ROI). The ROI is a metric that shows the efficiency of your campaign by relating the gains obtained with the expenses incurred.

Example 

Let's use an example to illustrate: suppose you are promoting an affiliate product worth $500 and you earn a 50% commission for every sale made. If you invest $1000 in the Google Ads campaign to promote this product, and the campaign generates 10 sales, the ROI calculation would be as follows:

Total revenue: 10 sales x R$500 (product value) = R$5.000
Earnings with Commissions: 10 sales x (R$500 x 50%) = R$2.500
Campaign Expenses: $ 1.500
Profit: R$2.500 (earned with commissions) - R$1.500 (campaign expense) = R$1.000

ROI: (Profit / Expense) x 100
ROI: (R$1.000 / R$1.500) x 100 = 66.67%

In this example, the campaign's ROI would be 66.67%, which indicates a positive and profitable result.

Important

It is important to take into account the competitiveness of the product in Google Ads, as greater competition can increase the cost of clicks and reduce the profitability of the campaign or even make profit unfeasible. Therefore, it is essential to continuously monitor and optimize the campaign, adjusting bids, segmentation and creatives, seeking to maximize the return on investment even in a more competitive scenario.

In addition, it is recommended to carry out tests, explore different targeting strategies and keywords, to identify which ones bring the best results and thus maximize the effectiveness of the campaign.