The company Bady Reservoirs is a company from the interior of São Paulo that stands out in the water storage segment. With an installation of 10.000 m2, it has the capacity to serve the entire national territory with quality products, logistics services and facilities.

The first step of the work carried out in the industry was the creation of the website www.badyreservatorios.com.br, where the effects have already started with brand display, first visits via Google and budget support by submitting the website as a presentation.

With the website, the presentation has already started to rank on Google for important keywords in its segment and products, such as: vertical water tank, horizontal metal tank, tubular tank, among others. Despite the niche segment, the company appears on Google +2500 times on average per month.

But the quote requests heated up really when running Google Ads campaigns focused on your segment and product line. In 2023, the website received an average of 2 quotes per day. See below the strategy and evolution of the industry:

With the success of the campaign, in 2024 the client doubled the amount of credits invested in Google Ads and the number of clicks on ads increased by 111%, as did the number of quote requests. 

Furthermore, the company directs Google Ads ads to the states of São Paulo, Minas Gerais, Paraná and Rio de Janeiro, thus receiving quotes that contribute to its recognition and interstate expansion.

The company's investment is divided into 33% for SP, 33% for MG, 16% for PR and RJ. With this format, your ads are printed thousands of times for each state, where the opportunities for lower pay per click expand according to the demands by region.