Holding a wedding in Italy, amidst grape vines and with the opportunity to visit centuries-old wineries in Tuscany, seems like a dream for thousands of Brazilian couples.

The old world is the destination for many Brazilians, and is part of building knowledge about our past, however, finding the ideal way to make this visit to Europe can be a deterrent for many Brazilians.

Okay, so the big question is: how to promote and impact Brazilians who want to get to know Europe and still hold such an important event in their lives like their wedding?

In this case, the internet overcomes the physical barriers that prevent us from researching this particular subject, and Google can be our main partner, as it is where everyone is searching for questions about weddings in Europe and Italy.

With this in mind, Eco Webdesign created a Website with Custom Webdesign for Eterno Bianco and structured Sponsored Links campaigns on Google Ads to promote Eterno Bianco in Google searches.

Custom web design

When we approach the event organization segment, our main focus should be a beautiful portfolio presentation and pleasant usability so that website users can evaluate the available social proof.

With this objective, the Eterno Bianco web design project was carried out with a focus on easy navigation between the portfolio, services and profile of both partners who created Eterno Bianco (Ana Paula and Caroline).

After building the navigation logic between the project's entire link map, fluid animation was stipulated to present the content, colors, fonts, vectors and images.

With this, the project is coded following good SEO practices, ready to convert users from sponsored link promotions.

Results through sponsored links

Sponsored links are advertisements made through Google Ads, on search networks, for users searching for topics related to your business segment.

You can view an example of an ad carried out by Eco Webdesign on the Google search network below:

With campaigns focused on weddings in Italy and strategies aligned to presenting impactful social proof on the website, Eterno Bianco significantly increased access to its website, where 90% of all users are arising from Sponsored Links campaigns with Google Ads.

In the graph below, we can verify each source of access to the website. The purple and blue lines are traffic from social and organic networks, while the aqua green graph is the source of access through sponsored links.

Through this promotion on Google Ads, we realized that web design has had an effect on user conversion. With a relatively new campaign, an average of 90 conversions are held every month, for people interested in going to Europe to have their wedding in Italy.

And we managed to have these metrics through monitoring and relationships with Ana Paula and Caroline, where we recorded each contact and the follow-up history of each of them.

See below the growth relationship between clicks and conversions of the Eterno Bianco campaign, over a period of 1 year, where the red line is conversions and the blue line is clicks made.

Conclusion

With these justified results, Eterno Bianco's revenue has been increasing, as have its investments in Sponsored Links on Google.

With Eco Webdesign you have a solid, long-term partnership, where we focus all our strategies on your success, since your success is ours.

If you are a service provider, and want to understand better about internet promotion strategies, and how to receive benefits from this, contact our relationship team, as we are open to chatting, understanding your business and offering all our expertise acquired over the years to boost your results with Sponsored Links on Google and personalized Web design.