What are Google Ads?

Google ads are a form of online advertising offered by Google through its advertising platform called Google Ads. They appear in Google search results, on partner sites and in mobile apps.

Ads on Google are based on a pay-per-click model known as PPC (pay-per-click), which means that advertisers only pay when someone clicks on their ads. These ads are created by advertisers to promote their products, services or content and are displayed to users who are searching for keywords related to what the advertiser offers.

When creating an ad campaign in Google Ads, advertisers can set their daily budget, target certain keywords, select the geographic region where they want their ads to appear and create personalized ads with text, images or videos. These ads are displayed in a relevant way to users based on the keywords they search for and other factors such as geographic location and interests.

Google Ads can be an effective strategy for businesses to reach their target audience, increase their brand awareness and drive qualified traffic to their websites.

How are the ads made?

Ads on Google are created through the advertising platform called Google Ads. Here's a rundown of the basic steps for creating an ad:

• Create a Google Ads account: The first step is to create a Google Ads account if you don't already have one. This involves providing basic information about your business and configuring your account settings.

• Define campaign objectives: Before creating an ad, it's important to clearly define your advertising objectives. This could be increasing sales, generating leads, promoting brand awareness, among others.

• Keyword Research: Identify keywords relevant to your campaign. These keywords are used to target your ad to users searching for related terms.

• Set up ad groups: Organize your keywords into relevant ad groups. Each ad group will have a specific set of keywords and related ads.

• Create Ads: Now it's time to create the ads themselves. Ads may include a title, description, destination URL and additional extensions such as phone numbers or links to specific pages on the site.

• Set budget and bids: Determine the daily budget you're willing to spend on your campaign. Also, set the maximum bid bids you are willing to pay per click on your ads.

• Configure Targeting and Additional Settings: You can target your campaign by geographic location, language, devices, specific times of day, and more. Configure these targeting settings according to the audience you want to reach.

• Monitor and Optimize: Once ads are created, monitor performance regularly and make adjustments as needed. This can involve adjusting bids, keywords, creatives, and other campaign elements.

Why should I hire a specialized company to run a Google Ads campaign?

Here are some reasons why you might consider hiring a company to manage your advertising campaigns:

• Experience and Expertise: Digital marketing companies have experience and expertise in Google Ads campaigns. They are up to date with best practices, effective strategies, and advanced platform features. This means they can create optimized campaigns and maximize their ad performance.

• Time savings: Managing a Google Ads campaign requires time and dedication. By hiring a company, you can delegate this task to professionals, allowing you to focus on other key areas of your business.

• Maximizing return on investment (ROI): A company that specializes in Google Ads will aim to maximize the ROI of your campaign. They can optimize your bidding, targeting, keyword and creative strategies to ensure your ads are shown to the right audience at the right time, resulting in better results for your ad spend.

• Ongoing tracking and analysis: Digital marketing companies closely monitor campaign performance and conduct regular reviews to identify areas for improvement. Based on this data, they can fine-tune their strategy and optimize their campaigns for better results.

• Access to advanced features: Specialized companies often have access to advanced tools and features that can further enhance their campaigns. This includes data analysis technologies, bid automation, A/B testing, and more.

What the value ? 

Benefits of hiring Eco Webdesign to advise on your Google Ads campaigns
 

• Creation of the campaign, ads, extensions, raising and setting up the initial keywords. Monthly monitoring of surveys and adjustments.
• You will have direct access to your campaign manager, receive reports from Google and be able to request a meeting at any time.
• Access to a Google Ads course to better understand the tool and our service.
• Start of the campaign within 5 days after the down payment.
• Monthly service with no termination fee.
• Value of service provision per campaign.

Price

We have an initial investment of R$800,00 of which: 
R$300,00 in service (our workforce does not change up to R$3.000,00 in credit per campaign).
R$500,00 in credit for Google.

Hiring a company that specializes in Google Ads campaigns can be a smart choice to maximize your results and boost the success of your online business. With expert knowledge, effective strategies, ongoing analysis and access to advanced resources, a digital marketing company can optimize your campaigns, save time and help you achieve a greater return on your advertising spend. By leveraging the expertise of seasoned professionals, you'll be well on your way to achieving your advertising goals and standing out in an increasingly competitive online environment.

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