Why should I promote my company on Google?

Nowadays, being present online is fundamental to the success of any company. And when it comes to visibility and reach, few places are as influential as Google. With billions of searches performed daily, Google has become the leading discovery platform for people looking for products, services and information. That's why advertising your business on Google is an essential strategy to reach a broad and targeted audience. Through Google Ads campaigns, you can leverage Google's massive user base and target your message to the right people at the right time. Whether you're a sole proprietor, a growing small business, or a large corporation, Google Ads gives you the tools you need to effectively and measurably promote your business. In this guide, we'll explore the benefits of listing your business on Google, the strategies involved in creating ad campaigns, and how to maximize your potential for success. Welcome to the world of online marketing at Google!

There are several reasons why you should consider listing your business on Google. Here are some important reasons:

• Increase Visibility: Google is the world's most used search engine, with billions of searches performed daily. By advertising your business on Google, you increase your visibility and reach, allowing more people to know your brand, products or services.

• Attract potential customers: When advertising on Google, you can target your ads to reach a specific audience. This allows you to target your marketing efforts to people who are actively interested in what your business offers. This increases the chances of attracting potential customers and generating qualified leads.

• Increase website traffic: Advertising on Google, through paid ads and Google My Business listings, can drive qualified traffic to your website. This is especially important for businesses that rely on online traffic to drive sales and conversions. The more visibility your business has in search results, the more likely people are to click through and visit your website.

• Improve Credibility and Trust: Having a presence on Google helps build credibility for your business. People tend to trust companies that appear in search results more, especially if they have good customer reviews and ratings. By listing your business on Google, you demonstrate that you are a legitimate and trustworthy business.

• Leverage Users' Purchase Intent: People often use Google to conduct shopping-related searches. By publicizing your business on this platform, you can reach users who are already at an advanced stage of the buying process. This means they are more likely to take an action, such as making a purchase or contacting your business.

• Measure and optimize results: Google Ads provides robust analytics tools that allow you to measure the performance of your campaigns. You can track detailed metrics such as clicks, impressions, conversion rates and return on investment (ROI). This information helps you make informed decisions and optimize your campaigns for better results.

Who can run Ad campaigns for me?

Ad campaigns on Google Ads can be created by any person or entity that has an active Google Ads account. This includes individual entrepreneurs, small and medium-sized businesses, large corporations, digital marketing agencies, and marketing professionals.

If you have knowledge and experience in digital marketing, you can create and manage your own ad campaigns on Google Ads. The platform provides a user-friendly interface and features that allow you to configure and optimize your campaigns.

On the other hand, if you don't have the knowledge or time to manage your campaigns, you can hire digital marketing agencies or professionals specialized in Google Ads to take care of creating and managing campaigns on your behalf. These agencies and professionals have the experience and specialist knowledge to help maximize the performance of your campaigns and get the best possible results.

The choice between doing it yourself or hiring professionals to manage your campaigns depends on your experience level, available resources, campaign complexity and your marketing objectives. Keep in mind that the Google Ads platform can be complex, so if you choose to do it yourself, it's important to invest time in learning and understanding resources and best practices for effective results.

What the value ? 

Benefits of hiring Eco Webdesign to advise on your Google Ads campaigns
 

• Creation of the campaign, ads, extensions, raise and configuration of the initial keywords. Monthly monitoring of surveys and adjustments.
• You will have direct access to your campaign manager, receive reports from Google and be able to request a meeting at any time.
• Access to a Google Ads course to better understand the tool and our service.
• Start of the campaign within 5 days after the down payment.
• Monthly service with no termination fee.
• Value of service provision per campaign.
 

Price
 
We have an initial investment of R$800,00 of which: 
R$300,00 in service (our workforce does not change up to R$3.000,00 in credit per campaign).
R$500,00 in credit for Google.

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