When considering hiring a professional to manage your Google Ads campaigns, you have two options: hire a company that specializes in Google Ads or a professional to work under CLT regime. Let's look at the advantages and disadvantages of each approach, as well as the financial aspects involved.

Hire a Company Specialized in Google Ads

Benefits

• Specialized experience and knowledge: A company specializing in Google Ads has a team of trained and experienced professionals who closely monitor the platform's best practices and trends.
• Scalability: Specialized companies can handle different workloads and adapt their strategies according to business needs.
• Access to advanced features and tools: These companies often have access to premium features and tools, which can improve campaign efficiency and performance.
• Costs: Generally, the amount paid for providing the service is less than the hiring and charges of a CLT.

Disadvantages

• Costs: In some cases, for a large amount of monthly credits (30), the company's contract may be greater than the CLT
• Indirect communication: As there is a team responsible for managing campaigns, communication can be more indirect, which can result in less agility in implementing changes and adjustments.

Hire a CLT Professional

Benefits

• Exclusive dedication: A CLT professional will be fully dedicated to the company, which can result in greater alignment with specific goals and needs.
• Direct communication: Communication with the professional is more direct, allowing a quick response to demands and necessary changes in campaigns.

Disadvantages

• Limitation of knowledge: A single professional may have limited knowledge compared to an expert team, which can impact the effectiveness and performance of campaigns.
• Dependence on a single individual: If the CLT professional leaves the company, this may cause interruptions in campaigns and require a search for a suitable replacement.

Values

For values, it is important to highlight that they may vary depending on the experience and qualification of the professional or company hired. Specialized companies usually have service packages with monthly values ​​that can vary according to the scope and complexity of the campaigns. Hiring CLT involves defining a monthly salary, which will depend on the experience and qualification of the professional, in addition to the benefits offered by the company.

Below are some values ​​for comparison: 

• Specialized company: Eco Webdesign - BRL 300,00 per campaign per month (up to 3 thousand reais in credit) 
• CLT: Minimum Wage (2023) BRL 1.320,00 

As we said earlier, it all depends on the volume of service, but initially it is very advantageous to hire a specialized company to learn about the service and start having your first results than hiring a CLT or assigning this task to some non-specialized employee. 

Contact Us and share your goals or your expectations and receive a personalized quote, this is the best way to evaluate the best strategy.