With the immense popularity and reach of Google, the world's largest online search engine, it's essential to leverage this platform to reach a wider and more targeted audience. Fortunately, Google offers a variety of tools and resources that allow businesses of all sizes to efficiently increase their visibility and reach potential customers.

How can I promote my products and services?

Promote your services with Google Ads: Increase your visibility and win new customers!

A Google Ads specialist (formerly known as Google AdWords) plays a crucial role in creating and managing online advertising campaigns. Here are some of the main tasks a Google Ads specialist needs to perform:

• Advertising Strategy: A Google Ads specialist must develop a solid advertising strategy based on the client's business objectives. This involves understanding your target audience, performing keyword research, identifying targeting opportunities, and setting performance goals.

• Campaign setup: The Google Ads specialist must configure the campaigns according to the defined strategy. This includes creating ad groups, selecting relevant keywords, creating compelling ads, and setting proper bids and budgets.

• Ongoing monitoring and optimization: A Google Ads specialist should regularly monitor the performance of campaigns, analyze key metrics such as click through rate (CTR), conversion rate, cost per click (CPC) and return on investment (ROI) . Based on this analysis, the expert makes adjustments and optimizations to improve results, such as keyword refinement, testing different ad variations, and adjusting bids.

• Budget Management: The Google Ads specialist is responsible for efficiently managing the campaign budget, ensuring that resources are properly allocated to maximize return on investment.

• Tracking and reporting: The specialist should set up conversion tracking to measure the success of campaigns and generate regular reports for the client, providing insights into campaign performance, key metrics and recommendations for improvement.

How much does it cost to create a campaign? 

The value of the advisory depends on the size and number of campaigns, in addition to the credits added to each one.

The minimum monthly amounts are BRL 300,00 for consultancy and BRL 1.000,00 in credits for Google.

Our advice remains at this value until the campaign has a value of R$3.000,00 in credits, above this value, our workforce will be reassessed.

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