For those who don't know what Google Ads is about, it's a tool where you can boost your website or virtual store, leaving them on the first page of Google when someone searches for your product or service. If your objective is to want new contacts or to sell products, search and shopping campaigns are recommended. But what about the Video Campaign, when should I do it and for what purpose? 

Google Ads Video Campaigns serve a different purpose for your business, and you've probably come across them on YouTube. They are the famous videos in ad formats that appear before the video that you will see. This campaign has a different objective from the others, which are to grow your brand and bring awareness to your company in a region or nationally, to grow a YouTube channel and also for companies that have a product/service on the market that is difficult to understand. for the public. Google Ads Video Campaigns are very similar to the traditional advertisements that appear in TV commercials, but with a much lower and controlled cost. 

Although most people can't wait to skip the ad, Video Campaigns benefit from the great repeated impact they have and also from the proximity and greater trust you bring from your company to the user. It probably went unnoticed by you, but big brands in the virtual world nowadays where you never saw the front facade of this company, you got the first contact because of this type of campaign. Video Campaigns use the repetition strategy to engrave your brand in the user's mind and when he needs your service/product, he will remember your company.

Here at ECO Webdesign, a Google Partners company, you can create a Video Campaign among other types of campaigns. We are a specialized company and we carry out from the creation to the maintenance of campaigns with mastery. If you still have questions about Google Ads, contact us through our contact details. It will be a pleasure to serve you!