Introduction

Wordpress is the most used CMS platform worldwide and has a vast community active in its maintenance and updates, in addition, the platform is also the main platform for hosting companies in general.

Unlike Wordpress, which is a CMS updated by the community, Interago is a Digital Experience Platform by Eco Webdesign updated by a reduced engineering team that focuses its features on the success of its customers, which are mostly companies investing in the web. as a means of communication and dissemination.

As Wordpress lovers, we will focus in this article on the benefits and specifics of Interago in relation to the experiences already lived in Wordpress and how we adapt Interago to better serve customers with Interago.

1. Reliability

I ask: Our focus is corporate solutions for professionals and companies that need high performance. We focus our content on customer results and interests.

WordPress: WordPress has a very large community and is the most suitable free alternative for laymen. You need to filter the available content to find the best ones.

2. Support

I ask: Our agents use a WhatsApp center and, unlike Wordpress, which is in English and generic, we are focused on solutions for the Brazilian market.

WordPress: Wordpress documentation really covers everything besides third-party content, but you have to study hard to find what you need. Wordpress.com support is paid and in English.

3 SEO

I ask: We strictly adhere to what Google requests in WebVitals and AMP for news, as well as ongoing maintenance with the latest to stay ahead.

WordPress: It is necessary to install plugins and various solutions to test the effectiveness. You are dependent on who develops the plugin, including to ensure compatibility.

4. Flexibility

I ask: Interago has functions that solve specific problems, which are: page code editing, article publications, product catalog, visit reports, file optimization and receiving contacts.

WordPress: Full flexibility. Which results in many hours installing plugins of all kinds until you find what works. Because it is very flexible, it is also very generic.

5. Safety

I ask: We have several Amazon AWS services (protection against attacks and fraud in general) and daily backups of all websites, which can be automatically restored. All sites have a mirror in a secure environment and personal data in accordance with the LGPD.

WordPress: Unfortunately, only an experienced expert knows how to safely install Wordpress. As plugins can be written by anyone, it is very common to find loopholes and problems, especially on a day-to-day basis depending on updates.

6. Manage content

I ask: Because our solution is very specific, we basically have 3 focuses for content management:
1. Make it easy to operate the product catalog;
2. Have a reliable and complete environment for publishers of high-level articles;
3. Safe and reliable code editor to offer a seamless front-end IDE;

WordPress: Wordpress is a CMS that allows you to edit practically everything, however, you need to be a high-level technician to be successful and professional, in addition to spending on third-party plugins. Managing multiple plugins and updating them can be a complicated item for medium and long term maintenance.

7. Integration

I ask: Our integrations with, for example, Google Search Console, Google Analytics or visitor behavior capture extension are all native and secure, which allows us to perform better with the Interago core. We only add features after we are sure it will bring real benefit to customers.

WordPress: Wordpress has a native REST API that allows several integrations, but it needs high-level professionals for its management. In addition, it is possible to purchase plugins that can be expensive and with reliability that depends on the vendor.

8. Optimization

I ask: Interago receives native optimizations specific to websites of companies that need to stay ahead on Google and do more business.

WordPress: Once again, it is necessary to know well the quality WordPress plugins to acquire the best ones (which are even paid).

9. Prices

I ask: Interago's monthly fee starts at R$35 and the value increases proportionally after the first 18.000 monthly visitors. It is necessary to hire our webdesign services to create the website and the updates are automatic.

WordPress: Wordpress has its free Open Source version and Wordpress.com has plans including hosting. A vendor is needed to develop and maintain updates, which are daily. 

10. Language

I ask: Brazilian Portuguese, focused on B2B in Brazil.

WordPress: Native English with multiple languages. It is necessary to trust the Brazilian version adapted by the community.

11. Third party tools

I ask: We work mostly with Google and Amazon. We only securely enable third-party code if it's really beneficial to our customers.

WordPress: As an open project, there is an extensive list of service providers and plugins offered in an extensive catalog with functionality for virtually every web situation.

Final considerations

I ask: Interago is focused on the Brazilian website for companies to have results and growth with the web. The investment is small due to Interago's expertise and business model.

WordPress:  It is a generic Open Source platform that needs plugins to achieve its goals. The investment to have a top-notch website is high in the beginning and also for the unavoidable maintenance that can occur on a daily basis.

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