What is the cost to set up an Online Store in 2024?

From platform to packaging. Understand the essential costs of having a store and selling online

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What is the cost to set up a virtual store and sell online. Art by Vecteezy (vvecteezy.com/free-vector/e-commerce)

Setting up an online store involves several steps and processes within a company. Just like opening a physical store, there is a demand for needs that varies depending on the segment and also retailer's proposal.


See below the main items needed to set up an online store and their cost:

  • To manage the online store, that is, manipulate the catalogue, you will need a dedicated professional or even a team, depending on the need. Then you can add to the account 01 dedicated professional at first;
  • A online store platform The monthly fee can vary from R$100,00 to R$300,00 per month depending on the size of the catalog, so this cost is like "virtual store rent";
  • The virtual store needs to convey credibility and trust, then it needs to be developed by a specialized team to ensure that the visitor have a great experience with your brand and products. This cost may vary according to the proposal, normally between R$3.500,00 and R$15.000,00 for small stores;
  • There are several operational costs such as: credit card fees; logistics modules; ERP system monthly fee; packaging; invoices; among many others. Those costs are variable and depend on the amount of sales;
  • It is fundamental invest in digital marketing: Ads and positioning on Google, ads and work with social networks, email marketing, among others. This expense is variable, however, it can be the driver that makes the store really sell. We usually see that successful stores invest from R$3.000,00 per month, thinking about a small store that is just starting out. If you do not invest in digital marketing, a lot of work will be required from the owners themselves on social media;

We can conclude that just like a physical store, an online store can initially demand between R$3.000,00 and R$6.000,00 per month to really start as a test prototype for a new business model. There are solutions that promise low cost, however, the possibility of success decreases. Investment is necessary to grow, so stores that invest in a good platform, design, products and especially user experience and satisfaction, are undoubtedly those that have the greatest chance of success.


Complement your reading with this detailed article on how much it costs to set up an online store and sell online, as well as the steps to create your store.

Do you want to speak to an expert to find out the cost of setting up an online store? We are available to help you succeed on your e-commerce journey. Have a partner like Eco Webdesign so we can grow together.

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