The Eco Webdesign team was invited to attend the second Search Central Live event, held in Brazil, in São Paulo.

Participation in Search Central Live is very important, so that we can bring to our service the quality that we value so much.

At the event, several subjects were discussed, and in this article we will highlight the news of the Search Console tool that will directly influence our website creation service for the publisher public and service providers.

Well, if you're reading this article and don't know us, don't worry. I will make a brief explanation of why the news of Search Console directly influence the quality of Eco Webdesign services.

Our flagship is the creation of websites, and Google is a search engine that organizes information on the internet, tracking thousands of websites and suggesting the best results for its users.

As Google is responsible for 94% of searches worldwide (Neil Patel, 2020), it is extremely important that when creating a website, developers follow the guidelines that are required by Google, so that you appear in searches and thus monetize through advertising. or selling services.

Okay, now let's get down to business. The most relevant event content for website builders.

• What's New in the Search Console Tool:
  
  Search Console has been undergoing several updates, with a focus on simplifying the user experience and bringing functionalities relevant to the day-to-day lives of those who need to report on the performance of their website, in relation to organic results.
  
  The main innovations are graphs with data from Webstories, Discover, AMP, Product information on Google Organic Shopping and export of spreadsheets for performance study for websites with more than 50 pages.
  
  So our team is aligned to masterfully serve our publisher clients, which are a branch that uses our blog solution from our Interago CMS.
  
  
• SEO best practices for websites that use dynamic content with JavaScript:
  
  Another subject of the lecture, and which a website developer needs to be aware of is the indexing of dynamic content on Google. The web has been bringing an increasing dynamism in order to improve user experiences.
  
  Some examples of this dynamism, which we can see in practice, are the loading of news and product lists (have you noticed that many sites no longer have pagination? As you scroll down the page, new content appears), product variations , product inventory updates in e-commerces, change of content according to location, among others.
  
  Well, right, and how can the Google BOT identify this content? That's the issue we need to be aware of. If the developer of your website does not know how the Google robot reads a page and consequently scans an entire site, its content may be hidden, and it may not be indexed on Google.
  
  And in this lecture, Martin Splitt explains what are the best practices to deal with this issue.
  
  
• Google Trends and initiatives for the content creator segment:
  
  Other data, a little less technical, but no less important for web design, were the news that the Google team has been bringing to content creators.
  
  Fabiana Zanni, Luciana Cordeiro and Marco Tulio Pires were the speakers who addressed subjects such as partnerships with Hardnews Newspapers, Google and its environment in the elections and searches bringing crucial information to the entire context of the Covid-19 pandemic, among other crucial information for the society.
  
  For us, who offer a digital experience platform for content creators, absorbing these innovations and understanding how developers can work together with major newspapers to bring a better experience to users is essential.

Well, without further ado, these were some of the news that we will have at Eco Webdesign based on the content absorbed at Search Central Live Brasil 2023 in São Paulo.

If you want to create a professional website, with a design focused on your market and professional SEO techniques, please contact us, our relationship team will be ready to assist you.