The position that your website will appear in Google can directly influence the success of your business, as not appearing means that potential customers are getting to know your competitors instead of you.

We're talking about people who still don't know your company and will search for their need and not for your company's name, although a poorly positioned website can open up space for competition even when the search is exactly for your company's name.

Here are 5 tips on how to put your site on Google (4 free and 1 paid) so that new people can buy your products or services:

1. Think of the texts on your website so that they are original and contain what people need

It is very important that all content on your website is original.

We are talking about images, texts and videos, mainly. Emphasizing in the text, try to understand how your customers search for your company and use these words in the texts, as well as the answers to these pain points.

For example: If your car ran out of battery at night, you search Google for something similar to "Company that changes battery 24 hours in (name of your city)", it is common for companies that have these words on the site to be more prominent, since which is exactly what people are looking for.

Still thinking about the texts, don't be succinct to the point that your links have few words (use less than 500 words per link, for example). It is important to talk about subjects to clear up doubts from visitors, this is always the most important thing.

2. Use social media to promote your website

When we talk about position on Google, there is a great truth: the more access your site already has, the more it will have. Google wants to offer the best to those who search on it and it is common for the best to be accessed the most.

With that in mind, take advantage of social media to generate traffic to your website. Share links to your website, whether on mobile or computer. By increasing access from social networks, it is common for the positioning of your website to improve and also receive visits from searches.

3. Backlinks: The link to your site on other sites

Google considers backlinks to be a sign of authority and relevance and this is very important. Naturally, it is common for companies to be mentioned in or listed on other websites, especially when they have notoriety or moments of popularity, however, there is a way to intensify the number of links by generating backlinks on your own. Here are 3 ways to generate backlinks:

1. Registering your website in business classifieds, services and sites in your segment;
2. Posting your links on websites generally, whether in discussions, comments or otherwise;
3. Exchanging materials or asking to quote from other sites. For example: if a project your company participates in is published on a news site, ask for a link to your site;

It is common for sites in the top positions of searches to be relevant and also to be on other sites, so it is important to seek and dedicate yourself to propagating your links in other domains.

4. Use Google tools like Business Profile and Search Console to your advantage

Google is most interested in offering quality content to its visitors and that is why it has several applications and documentation to help sites improve both in terms of technique and content.

Let's talk about two main ones that are more than important. They are essential to get your site on Google. Are they:

Company Profile on Google: The profile of companies is the service called Google My Business. It is a service dedicated to companies with physical location and associates search, map, route calculation, evaluation and much more. The Company Profile itself already has a privileged position and has very important action buttons, which are: call the company; see website; see route. You can't imagine a company getting the most out of search without the Company Profile.

Search Console: The name can be translated to "Search Panel" and that's exactly what it is. Although it contains more technical data (essential for anyone who made or takes care of your website), this panel is dedicated to helping your website in every way. From getting your site on Google to charts to seeing how and when your site appears. Anyone who follows all the Search Console tips and is approved in their criteria is always a strong candidate to be there in the top positions.

5. Google Ads Campaigns

Last and only tip that involves direct investment in the tool. Running a campaign on Google Ads is a way to get your site on Google, as ads can even be in front of the best free results (also called organic results). 

It is important to understand that Google wants to offer the best to its visitors, even when displaying ads, so it is common for websites with good positioning to pay less in credits in Google Ads Campaigns.

In a simplified way, Google Ads works like a prepaid cell phone, the customer (in this case your company) puts credits and they are spent as the ads appear on visits and take people to your website. When the credits run out, the ads stop showing. Although Google Ads campaigns are so popular, they require a thorough and specialized setup, so it is necessary to study a lot or hire a company to get the results that the tool can offer.

Conclusion: It is possible to carry out actions on how to place your site on Google for free, you just need to plan and act.

Being at the front receiving more visits and consequently selling more depends entirely on how to get the site on Google. It is important to understand that this is a matter of competition and that there are segments that are more competitive than others, that is, your website needs to be better technically and in terms of content than your competitors in order to stand out. 

By creating original content, sharing your links on social networks and other sites, and following the Search Console rules, the website can receive many visits organically and at no cost. This number of visits can be even greater by adding credits to Google Ads Campaigns (good sites make better use of credits).

To learn more about specialized work on how to get your site on Google, speak to our team for free for more information. We have been in the market for more than a decade helping companies to get more results with the internet. Also feel free to download our e-books and understand more about this area that can be a true revolution in the company's growth.