The work of an agency specializing in SEO for companies aims to increase traffic access via Google searches to its client's website.

Increasing organic traffic for terms that are important to your company aims to bring qualified visitors to learn about your products and services and take action. Typically this action is sending a contact to the commercial sector (lead), making an online purchase (in the case of virtual stores) or more impressions from programmatic media (publisher or news portals).

The correct and professional use of SEO is a powerful commercial ally when propagating your brand to exactly the people who are interested in what you offer.

Typically, the work of an SEO agency comprises a few levels, which are:

Technical website audit: By carrying out an in-depth analysis of the technical part of the website and applied SEO techniques, it is possible to detect opportunities and optimizations. It is important to understand that this work needs to be extremely professional and results in a large volume of information for websites that have pages in the millions.

Content audit: The content audit will delve into website content and how your target audience searches on Google. This way, it is possible to make the content in line with searches and naturally offering interesting answers for visitors to visit your website.

We at Eco Webdesign are an agency specializing in SEO for companies. With vast experience in the field and monitoring hundreds of websites, we are used to various situations that include Google updates, migration of large portals, link building of thousands of products, among others. We work in complex scenarios to produce KPIs that really make a difference to companies' results.

See below about some important items to understand the consultancy of an agency specialized in SEO:

Keywords: It's working with the term people type into Google or voice search results. Consulting work tracks the performance of clients' important keywords and looks for keyword opportunities missing from current content.

What are KPIs: Translated as a key performance indicator, KPI's are empirical values ​​that can be analyzed over time to measure the effectiveness of SEO consultancy work. KPI's can be defined as, for example, the final objective of the website or conversion. The number of quote requests, receiving messages on Whatsapp or online sales are examples of KPI's as long as they are linked to the analysis of costs and segments of the work carried out.

User Experience or UX: The experience on the page is measured by metrics such as: time on the page, number of pages visited in navigation, page scrolling, etc. It is essential to understand these numbers and use them as one of the results metrics, as they are completely related to customer engagement with your content. Furthermore, UX (from English user experience, translated as user experience) is also evaluated by Core Web vitals metrics and monitored directly in tools such as Search Console or Marfeel itself.

🎯 About the service to increase traffic from an agency specializing in SEO

The service is carried out through a contract between the parties which describes the scope of action, normally one or more domain properties. Pricing varies according to the scope and size of the properties, as well as techniques to be applied, training, meetings and content production or even coding high-impact pages on Google.

It is common for SEO consultancy to last a minimum of 6 months and an average time of 3 to 4 years, since the work mainly involves restructuring the website's content and infrastructure to apply strategies and optimizations. It is medium and long-term work, as are the results obtained.

The SEO agency's work involves direct relationships with various company departments such as the development team, editors, product catalog management, among others, depending on the segment. 

To learn more about Eco Webdesign's organic traffic research and consultancy work, contact us to learn about our success stories and talk more about the opportunities for your company, we are available to start a solid partnership with concrete results.