Boosting Your Website with ChatGPT

Tips for Institutional Page Content on the Site and Positioning on Google. Make your life easier with Artificial Intelligence.

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Summary

ChatGPT is a powerful artificial intelligence tool capable of simulating a conversation, consider that you are requesting a text from a writing professional, inform details of your business, products and services and ask ChatGPT to write. 

Introduction

Currently much is said about the race of artificial intelligence tools, currently being disputed by Microsoft, ChatGPT and Google, Bard. The use of this technology is also on the agenda, the Mckinsey Golbal Institute has carried out a study and estimates that by the end of 2023, 70% of companies will have adopted some AI technology.

In this context, I will give some suggestions on how to use ChatGPT to help you flesh out your website.

Google has the largest audience and is the largest word search engine in the world, simply put, to appear more on Google, you need to have more text. Of course, it is much more complex than that, but in this article we will only talk about how ChatGPT can help you to have a website with more information, helping you to have a better position in Google searches. 

Write About Company with ChatGPT

The text about the company has unique specificities on the site, it is important to validate its authority and pass confidence in a moment of decision of the visitor, it is generally accessed when the visitor previously liked what he saw, but wants more certainty, more information, to validate your opinion. 

You can write a short text about your own company or simply make a list of information and ask ChatGPT to create a text for you.

Information suggestion for Text About the Company

  • How long in the market or experience
  • What is your differential in the market?
  • Why a customer should close with you and not a competitor
  • What motivated you to pursue this area?
  • If you have, your mission, vision and values
  • Your education, courses and events if relevant

Take this information, go to ChatGPT and say: 

"My company is called COMPANY X, I work in the Y sector, or I sell product Z, make a presentation text of my objective company in a maximum of 3 paragraphs using the information below as a basis."

Below put your answers.

Image Text about company with ChatGPT

Write your service descriptions with ChatGPT

Now to write your product or service description follow the same logistics and most importantly, follow the same conversation. 

Exactly that, ChatGPT simulates a person in a conversation, so the next answers to your questions or requests will be influenced by the questions and information given earlier. 

Write a short text or list with information about your services and products and send it to ChatGPT so that it can help you create the text. 

In our experience, there is some information that is relevant to the audience and therefore has good relevance on Google. 

  • Value over value, average price or how it is priced. Example: The value of the product can be between 20 and 70 reais, the service is charged per square meter, usually this service does not exceed 200 reais. 
  • Deadline, be it a product within its delivery deadline, or even the time to perform a service, it is always good to work on your customer's expectations in relation to when he will have the benefit he is acquiring. 
  • Process that makes up the service or material of the product.
  • Suggestion of use, or recommendation for audiences, basically what a salesperson face to face with a customer would say about the product or service. 

Gather this information and do the same in the request passed in ChatGPT.

"Create a presentation text for my XYZ service with the information below"

Image Description of services with Chatgpt

Text publication area of ​​your website (Blog)

We will not delve into this topic, but the logic is the same. Use the same conversation so that he can benefit from previous data and ask what he needs, for example: “Write a text that I will publish on my blog talking about the importance of keeping a clean air conditioner and at the end say that my company is the best option in XYZ city”.

He will deliver a text, if it is good it is necessary that you evaluate it, I do not recommend under any circumstances that you do not review and edit the texts provided by ChatGPT, it will never replace your knowledge and experience, but it will help you a lot in condensing this knowledge into texts. Remember, you are the source of knowledge, ChatGPT is just the organizer of information in a descriptive format acceptable to society, mainly for this use that I am proposing.


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