Create Business Websites - What Matters Most
After all, what is important to know to create a website for your company?
After all, what is important to know to create a website for your company?
Creating websites has become a requirement for businesses since the 90s, with the rise of the .com era, and even with the advancements in apps and social networks, it's still an important tool.
The website serves the company as an institutional communication vehicle, where it can centralize presentation web documents (pages), services, products, newsletters, among others, combining visualization with the interactivity that the web provides through clicks and touches ( curiosity: the main feature of the web is the link, when navigating between different documents, the link makes the web what it is today).
To create a business website, it is important to consider a few factors. Before citing the factors, it is worth considering that this is our point of view when analyzing 200 different client websites.
- visual maturity: Before creating the site, it is necessary that the company already has a visual maturity that includes logo, colors, typography and preferably support arts such as folders, banners or even social media content. The website uses styles, colors, text formatting and advanced diagramming for computers and mobile phones. It is impossible to create a website before the company's visual identity;
- well formatted presentation: With the layout of the website and its layout, it is necessary to supply the website with information. The company needs to have texts, images and institutional videos to, in agreement with the web designer, transfer this material in the best possible way to the web. Without a good presentation and documentation, the website will be poor in content and will hardly fulfill its purpose.
- development pattern: There are hundreds of ways to create a website these days and this complicates the manager and marketing professionals, after all, what is really needed? Well, regardless of the tool (free or paid) the website needs to meet the requirements of Web Vitals, work excellently on mobile and guarantee a user-focused browsing experience with CTA's (calls of important events such as contacting us, sending a quote or buy) effective.
- Harmony between contractor and contractor: The creation of the website is a joint effort and requires a lot of communication between the responsible team of the contracting company and the service and web designers of the contracted company. In order for both to achieve their goals, it is extremely important that communication is available and effective.
Despite being a flexible service that has a lot of human and relationship aspects, these 4 items are pillars that if followed, can considerably guarantee the chance of success in creating a website. If you need more information, press the Whatsapp button below to talk to our experts. Thanks a lot for reading.
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