The growth of the web since the mid-90s has made the website figure a requirement for companies to mark their presence on the internet. We can consider the searches, especially Google, as the great engine in the expansion of the web and the vehicle for the presentation of websites. 

Even with the rise of social networks, where the company also needs to be strategically contained, the website has characteristics that still contribute very consistently to companies, as we can mention: 

• The proper domain for the institutional website gives total priority to the company, unlike being contained in a social network through an account or profile, the website belongs to the company.
  
• The web allows browsing among the different subjects of the company, which can contain presentations, information, CTA's (special buttons for budgets and purchases), among others.
  
• The website acts as the company's official communication vehicle, through blogs, documentation, terms of use, among others.
  
• Digital marketing campaigns lead to a website, which can be a landing page derived from the main domain or a link on the website.

In addition to the items above, positioning on Google is also an item that can literally transform the company. Once the website is on the first page of Google (where more than 90% of all links are concentrated) the website can receive thousands of visitors interested in exactly what the company sells and offers, heating up the commercial department.

Theoretically, it is for all these advantages to be enjoyed when creating the website, however, it is not just any webdesign service provider that can guarantee the results. Here at Eco Webdesign, for example, we receive up to half of new customers from bad experiences with other companies, so we advise you to follow the 5 items below to hire a web development company:

1. Service and references: It is very important that there is harmony in the contact and with the company's representatives. Check availability in service, normally companies that have 1 or few attendants may be unavailable.
2. View company reviews online: Hardly a company will have 5 stars because unforeseen events happen, but it is common for a company with a low rating to generate a high rate of dissatisfaction. If you want to see our review: Reviews of Eco Webdesign on Google
   
3. development processes: Ask for detailed information about the website development stages, for example: is there a collection of materials? How is this collection done? Will there be a prototype to make changes? How is the development? Does the development follow Google standards? How is the website published? … product quality is closely related to the conduct of development processes.
4. History and resilience: It is common for a website to have a useful life of 5 years or more and in this period there are several changes, updates and even prototyping of its next version. It is important to ask how the company conducts this process and examples of customers who already participate in this flow.
5. Good job guarantee: It is impossible to guarantee the 100% effectiveness of any product, however, the agreement in the contract, the participation of the stakeholders (payers and beneficiaries of the project) and the analysis of similar cases need to generate the certainty of who a good work will be carried out.

The website is an excellent essential tool for companies looking to grow. For more information, talk to our experts to clear all your doubts. Thanks for reading.