Poytara is a premium fish and reptile feed brand that seeks to revolutionize through research and development to create natural products with low environmental impact.

Data December 2020
Client Poytara Industry, Commerce, Import and Export of Feed and Equipment Ltda.
Services Custom website development UX & UI design and prototyping Advanced SEO
development time 6 months
Link poytara.com.br

01. objective

The main objective in Poytara's webdesign was to present its products, seeking to illustrate and highlight every detail that makes up a product, from packaging, feed ingredients to its final form.

02. Initial

Poytara's home page was designed with the aim of bringing a simplified usability experience in Brazilian navigation standards. Banners with key information, followed by social proof. At the end of the page, cards with links to the main features of the site and a grid of featured products.

03. Catalog

The design of Poytara's packaging was developed with the aim of representing sophistication and quality. In the development of the presentation of the online catalog we focused on presenting the content (feed) and the exterior of the packages. Inside the product, we have all the technical characteristics of the food.

04. Where to buy

Another feature worth highlighting is the listing of Poytara sellers by geolocation, where the user can enable their current location and find the nearest store that sells Poytara products.

05. Specifications

02 Cores

#075B2D Primary

#000000 Secondary

02 fonts

Headers - Montserrat

Paragraphs - Akrobat