With the evolution of the internet, new ways of communicating on the net appear every year. What in the 90s and mid-2000s was dominated by websites and some messaging and email programs today has dozens of interactivity formats such as applications, high resolution videos, maps, among many others that make the internet a very broad field. and difficult to understand where to invest.     

Among all the possibilities and opportunities, I will focus on the advantages that customers cite as the main ones when creating the website.

1. The institutional website, as the name says, is an official vehicle of your company, so important information is expected and not updates in the rhythm and languages ​​of social networks, which facilitates its maintenance.


2. The domain is a resource that can be used in different ways as a link to a system (sistema.mysite.com.br), suffix for corporate emails and even content distribution for the company, partners and customers.

3. Google likes good sites. Having a good website ensures that people who do research for what you do or sell will find you, and that's powerful.

4. The site allows detailed metrics control. When carrying out advertising campaigns on social networks, TV, radio, other sites, magazines, you will know exactly the hits on the links or qrcodes, thus understanding the quality of each campaign and its respective return.

5. Offer visitors an experience with your brand and products, as well as detailed support information.

Above are the main benefits that a website can bring, however, the web is a tool with practically limitless possibilities.
It is common for the site to be a piece among all the others on the internet, working together with an e-commerce, social networks, systems, among others. There is no successful brand without a domain and a website, so it is worth understanding to know if an institutional website is suitable for your idea or business.