Entrepreneurs and marketers! Is it time to get your hands dirty and find out what is the best strategy to increase your company's revenue: investing in paid traffic on social networks or Google? In this article, we'll take a peek at the differences between these two options and answer the most frequently asked questions.

Social Media: The Art of Engaging

The power of sharing

Who never got stuck in the social media feed, right? That's the magic of paid traffic on these platforms: being able to capture the public's attention and generate engagement. Here, the trick is to use creative ads targeted to the right audience, so that people like, comment and share, increasing the reach of the content.

accurate targeting

Want to shoot the audience straight? Social networks allow you to segment campaigns based on user interests and behavior. This makes it easier to find that specific niche that will love what your business has to offer.

Google: the results machine

The Search Empire

Google is the master of results. When someone searches for something, they want to find the right answer right away. And that's where the paid traffic on google kicks in: Ads appear at the top of searches, capturing users' attention and making them more likely to click.

keywords in sight

Investing in Google is synonymous with focusing on keywords. By choosing terms that are relevant to your business, you can attract visitors who are really interested in what you have to offer. And the best: you have the chance to appear in front of competitors!

Frequently asked questions

What's the best option: paid traffic on social media or Google?

It depends on your goal and target audience. If you want to engage and increase your brand's visibility, social networks are a great choice. If the idea is to attract visitors who are already looking for your products or services, Google may be the best choice.

What is the cost of investing in paid traffic?

The cost varies depending on the platform, the competition and the company that will manage it. Here at Eco Webdesign, our Google Ads campaigns start at R$800,00 per month, R$300,00 of which for labor and R$500,00 in credit for Google. If you want a personalized quote contact. 

How do I know if my campaign is working?

Track the metrics! Social networks and Google offer tools to analyze campaign performance. Keep an eye on your return on investment (ROI) and conversions to see if you're on the right track.

Conclusion

The truth is that there is no single answer on which is the best option between paid traffic on social networks and Google. Each business has its particularities, and the ideal is to understand your objectives and target audience to make the right choice. And remember: the success of a campaign depends not only on the platform, but also on the quality of the content and the monitoring of metrics. Now it's up to you: work hard and start investing in the strategy that best suits your company! If you want more personalized information about your business, contact. Good luck and successful sales!