According to a study commissioned by Google from BCG (Boston Consulting Group) in an interview with 2000 entrepreneurs, investment in customer-oriented digital marketing and IT solutions directly drive the company's revenue.

Among the digital solutions that drive revenue growth, we can consider:

Digital solutions that most impact revenue:

1. ⇒ B2C Services and Personalized B2B Solutions: Personalized landing pages for relevance and frequency of interaction;
2. ⇒ AI assistance for service agents and field forces: Inform the customer in real time such as order status;
3. ⇒ Automated campaign optimization: Smart offers, audience targeting, dynamic ads;

Other digital solutions that also impact revenue:

• ⇒ Protection of customer data and compliance with data privacy;
• ⇒ Complete online to offline digital customer experience;
• ⇒ Classification focused on customer service;

As we can see in the digital solutions that most impact revenue investment in campaigns with Google Ads and a digital experience in Smart Sites focused on receiving leads are among the solutions that can help companies to express themselves on the internet.

Digital transformation is a reality in the market and directly affects market competitiveness and competition for customers.

To participate in this scenario and have a company with digital solutions that generate a real impact, the manager needs to be a digital leader, according to research data only 30% of leaders consider themselves digital, that is, there is a training path to extract the best from digital solutions.

For more information on becoming a digital leader and having the web working by your side, you can contact us to clear up your doubts, our mission is to make your company take this digital step with maximum quality.