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Landing Page Creation

Landing pages are the links that receive the visitor from surveys, social networks or campaigns. It is common for the landing page to address only one subject (solve a problem) and invite the visitor to perform an action that we call conversion (send contact, buy, make a quote...).

Most landing pages start from the one page concept where navigation to other links is reduced or non-existent to fulfill their specific objective and facilitate the measurement of their effectiveness.

Despite the name being associated with its function (receiving the visitor) the landing page is a website like any other and needs to be responsive.

Main advantages:

• Easy to measure its effectiveness and results, since the result is to perform an action and the failure is not to perform it, without loss of focus or deviations;

• Despite being rich in capture and measurement resources, it is common for the landing page to be a small website, so the cost is lower;

• It is easier to design your content, since thinking about just one page is simpler than thinking about dozens or hundreds, as in an institutional website;

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