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Creating Landing Pages to Capture Leads

Landing pages to capture leads have triggers and CTAs (call to action) so that the visitor becomes interested in the product, offer or service and takes the desired action for conversion.

This action involves providing data to the website owners, so there is a need for privacy and security. In addition, the company needs to be clear and objective about what to do with this data, normally the data is used for a personalized service or offering advertising material that allows more interactions to profile and qualify the lead.

It is very important that the creation of landing pages to capture leads impress the visitor with a great appearance (design) and content that adds value by communicating with the visitor in an assertive way, so it is necessary to measure access and interactivity to promote optimizations constants in order to make the most of each visit received.

Main advantages:

• Landing pages work individually and usually without navigation, so it is easier to measure their results;

• As it is naturally just a page or replica of a model, the cost is lower than an institutional website;

• Ease of creating a sales funnel and organizing the content in a structural way (browsing without links only with scrolling);

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