The professional website is a very broad subject, however, we will try to list some items that make the professional website through our vision of website builders for other companies (B2B).

Currently, for the website to be considered professional, it is important that it has some characteristics, such as:

1. Needs to charge very fast on cell phones with 3G connection;
2. It cannot have defects, especially in cell phones;
3. The content needs to be objective and engaging;
4. The content needs to be presented with a look, design or layout that generates credibility and harmony with the proposal;
5. The website needs to meet its specific characteristics with excellent, where we can divide them into 5:
   1. PUBLISHER: The news site needs to be easy to navigate and easy to manage to insert new content;
   2. PROSPECTION: The prospecting site needs to have a good positioning on Google, objective content and contact capture tools. This site is our specialty;
   3. BRAND: The website needs to provide a brand presentation that adds value and trust. This site is also our specialty;
   4. SALES: The website must have an intuitive and easy-to-navigate storefront and sales processes;
   5. SUPPORT: The website must provide the consumer with relevant content to answer their questions regarding a product, service, brand or other subject;
6. The site needs to work 100%; your forms, links, images, animations, scripts, all site elements need to work;
7. Cross browser, linked to the above item, the site must work on all browsers and devices, regardless of technology or format.;
8. Availability 24/7; the website must be available for access at any time, without interruption of access, even in peak situations.;
9. Security, the professional website follows several security guidelines, where the main one is the SSL certificate. Sites that meet these criteria can be evaluated as a Professional Site, because regardless of the segment or purpose, it achieves its goals.;

There are some other items related to technology that can also elevate a website to a Professional Site, such as the use of access tracking tools such as Google Analytics, Search Console, fast hosting and bandwidth control services such as Cloudflare, in addition to use of code standardization such as W3C for HTML and CSS guidelines.

It can also be said that THE PROFESSIONAL SITE IS WELL RANKED ON GOOGLE, BING, YAHOO, AMONG OTHER SEARCHERS, as the professional site meets the criteria and shows great results.

The Professional Site also has CAPILARITY BETWEEN SEVERAL OTHER SERVICES to perform various other actions, as long as it is in its objective, such as triggering emails, SMSs and messages; have a restricted area for private content; exclusive games and browsing experiences; between others.

We at ECO WEBDESIGN are professionals in Business-oriented Professional Websites, with the purpose of prospecting and attracting contacts by showing the visitor a convincing and high-level institutional presentation. Contact us for more information.