The website is an already traditional tool for companies to create what we call an institutional website, which consists of a formal presentation of the company and includes, in most cases, information about products, services, history, team, sac, among others.
In addition to the power of this tool for corporate presentation, SEO for institutional websites has brought another approach for websites to increase their sales potential and attract new customers.
Simply put, people are searching Google every day and once an organic search (organic is the free result, without having to pay to appear) is performed, for example "company that sells tiles", Google will show the the best companies that answer this doubt and within these searches, the ones that contain the words "company that sells tiles" will stand out. The company that understands this and applies these techniques are called companies that work SEO for institutional websites.
The term SEO comes from the English search engine optimization, which in Portuguese we can translate as search engine optimization and is nothing more than preparing the content and code of your institutional website to best serve Google and those who search on it.
Once SEO for institutional websites is present in your company's domain, new people start to access your website and the most important thing is that they are not random people, but those who have searched for what you do and offer. When these people like your website and leave their data to contact you, we call it leads and prospects.
Here at Eco Webdesign we have clients who receive up to thousands of contacts every month due to SEO work for institutional sites. It is a powerful tool that has helped a lot in the commercial health of our customers. To better understand how to take advantage of this opportunity, you can talk to our team and ask your questions. We are available to serve you and without a doubt, success is a consequence.