Since the mid-2000s, Google already knew that almost half of all searches were related to information about location in general, whether to see the address of a business, find a store on a particular street or even understand what to do in the city. The implementation of a service specialized in solving these issues began in 2005 and is Google Maps.

Google Maps is a geolocation service for the web and mobiles with a powerful geographic database, demographic information, traffic and also ratings. Among the various applications of the service, we have the Google My Business product, specifically for companies to participate more assertively in Google Maps.

There are three main ways to appear on Google Maps:

1. 1. By maintaining your registration on Google My Business, since the registration is carried out and maintained correctly and, not least, there is an incentive to evaluate the company well. Your business will participate more effectively in searches along with your website;
2. 2. As an extension of Google Ads Search Campaigns and also with graphic media that are strategically exposed, whether on the web or in applications;
3. 3. Through applications that use the service as a base, where we have Waze as the most famous. This campaign is aimed at drivers;

To understand more about how to appear on Google Maps, contact our team. We are available to answer all your questions and show you the best way for your company to have results with the internet. We await your contact.