Google uses the website as the main source of content for the search network (where the results are text and images). So the secret in how to appear on Google for free lies in the quality of the website (technical quality of its construction and content).

The site qualified for searches is called a site with good SEO (search engine optimization in English), as it is designed according to Google's instructions, strictly following rules such as security, friendly links, Web Vitals, viewing on cell phones, among many others.

It is also very important to understand that in addition to knowing how to appear on Google for free, you need to know for which terms you are appearing on Google and, more importantly, how your visitors search for your business. Here are some important tips to track this behavior of your audience:

1. Security Certificate: The website needs all pages and all their content to be served over the HTTPS protocol and for that a security certificate is required (usually illustrated as a green padlock in the URL).
2. Mobile First: Google has been using Google Bot as its primary search engine for years and it "sees" pages as they are seen by mobile on a slow connection, so the site needs to be perfect on mobile because that's how Google will see it.
3. Google provides a free tool called Google Search Console, in which you can find actions to improve your site in searches and also consult detailed reports on the number of times your site appears in searches, how many visits it receives directly from Google and also in which searches your site appears;
4. Typing in Google site:www.minhaempresa.com.br shows all the links of your site in Google, where www.minhaempresa.com.br is the domain of your website;
5. Do Google searches on what you sell to see suggestions. It's more important that your site appears for these searches, in addition to searches by your business name;
6. To understand a little about your area in general on Google, you can use Google Trends, which shows graphs and search trends for all areas, as long as you have a considerable volume of searches;

Once you understand a little better how you're appearing and mapped out how your visitors search for your business, it's time to work hard on your website, adding more pages, terms and improving the quality of the content.

Here at Eco Webdesign we work with more than 300 parameters provided with Google and also experience gained in more than a decade of analysis for our customers to enjoy the first positions in searches and understand how to appear on Google for free in a serious way and conquering new visitors to turn them into customers. Call us on Whatsapp, our team is ready to answer all your questions and make your company a success on the internet.