Google Discovery usually shows results based on your activities regardless of whether you customize it or configure it, so for businesses especially, appearing on Google Discovery means updating your site regularly and once it is eligible and well configured, it will appear on Google Discovery. Google Discovery for visitors who search for what you communicate.
To learn more about how to appear on Google Discovery, here are some essential items:
- Use the Google Search Console tool to monitor the quality of the website and, in particular, consult Google Discovery charts. Eligible sites show this option. If your site isn't, you won't even see this option;
- For news publishing sites, specifically, you must have the site set up in the Google Publisher Center;
- Use Structured Data in your code's architecture to warn Google about your content. Structured data comprises several items such as: news; books; events; movie theater; products; offers; companies; between others. Its use is essential.
- Using AMP technology (Accelerated Mobile Pages, from Google) increases the site's competitiveness in search engines. It is common for the AMP version of the website to appear the same or more times than the conventional web.
- Explore the networks of the Google ecosystem like Youtube and Google My Business Feeds, since the feed of their networks are interconnected.
Today's YouTube news and video sites comprise virtually the entire content of the Google Discovery feed.
Campaigns on Google Discovery
So far we have considered the free way to appear on Google Discovery, but it is also important to know that there is a paid Google Ads campaign specifically for Google Discovery. The advantage of these campaigns is that they are rich in visuals like a video, animation and at the same time there are web interactivity features.
We are available to answer your questions about how to appear on Google Discovery. Here at Eco Webdesign we have the Google positioning service (SEO) that comprises the Google Discovery network and also the Ads Campaigns that can count on this display. When using the free form to position yourself well in searches, it is natural for your company to also spend less on the paid form, since the site is in the Google model and has a good ranking. Talk to us to answer your questions and explore this network that impacts more than 3 billion people around the world.