We know that more than 90% of searches are at least on the first page, that is, all the thousands of sites that do not occupy the first positions will have an exposure of 10% or less of all visits and this can drastically affect results and views. of the website.

To participate in more searches and be seen, you need to understand how to appear in Google search and this involves a lot of knowledge, let's briefly address some important items to understand how vast this area is:

1. Security Certificate: The website needs all pages and all their content to be served over the HTTPS protocol and for that a security certificate is required (usually illustrated as a green padlock in the URL).
2. Mobile First: Google has been using Google Bot as its primary search engine for years and it "sees" pages as they are seen by mobile on a slow connection, so the site needs to be perfect on mobile because that's how Google will see it.
3. Web Vitals: Google recently announced that what they call web vitals directly affect page rankings. The web vitals has 3 important pillars with empirical results (numerical easy to understand):
   1. LCP: the website needs to load in less than 2,5 seconds;
   2. FID: The site must respond to an event in less than 100 milliseconds;
   3. CLS: the site cannot shake when loading and the acceptable factor is 0,1;
4. Good title and description: All pages on the website need good titles and descriptions, moreover, they cannot be redundant or repeated, that is, if the site has a thousand pages, it needs a thousand unique titles and descriptions;
5. Structured data: Structured data allows you to send Google information about your organization, logo, geolocation, product, music, books, articles, reviews, comments, authors, among many others. This data is important to facilitate the recognition of the subject and how to appear on Google in a different way.
6. Social Tags: It is also necessary to use good Facebook and Twitter tags to ensure that the site is shared properly and with a unique image.
7. Backlinks: Backlinks are links that lead to your website. It is important that the site is propagated on the internet and that people talk about it and access it from other sites, so it is important to work with these links.
8. Easy to use: The easy to use website increases the chance of navigability and consequently conversion action (the visitor does what you want) and it is important that the website is planned so that the object of interest is found easily.
9. Impressive layout: When a visitor finds a beautiful website, they tend to stay on it longer and interact more, this means more chance, again, of conversion.
10. Sitemap: The XML sitemap is a file that tells the Google Bot how many pages your site has and that makes it easier to scan (since Google will already have a search index). The sitemap needs to be certain rules and for Articles (publications) and Products there are specific formats that need to be strictly followed. An online store can have up to hundreds of sitemaps.
11. Authority: Authority is a parameter that determines the level of trust your site has in relation to a subject. To have more confidence, you need exclusive content, several links to be thorough about the resolution of the subject and please the visitor.
12. More links, with quality, is better: Having a site with 10 links increases the chance of appearing in Google search considerably compared to a site with only 100 links, that is, a good big site is better than a good site small, at least when it comes to SEO.
13. Analytics: Google Analytics allows you to extract reports of visits and important behaviors with the website, in addition to being a tool from Google itself (which even helps you understand your website) and having this information can help you to improve the website according to visitor behavior.
14. Search Console: Search Console is the SEO professional's bedside tool, it needs to be accessed every day and all pending issues resolved. That's where Google will tell you what needs to be done to improve the positioning.
15. Choose good terms: You need to communicate with your audience in the language they want to hear from, that is, if your company is a "mechanic" and the audience searches for "workshop" your website needs to include the term "workshop" as well as mechanics . Getting the terms right ensures that you will participate in more surveys.

These are 15 introductory items that can help you appear in Google search, use them as a gateway to delve into each of them. Here at Eco Webdesign we are very interested in our customers being in the first Google searches and for that we even have an exclusive platform to guarantee the results, if you want more information about how to appear in Google search contact us for more information, it will be a pleasure to serve you. it.