Both seek to solve the same problem: Someone wants to find a place or phone and starts looking, but it was easier to understand how that worked in the printed list, right?
In case you don't know what hopscotch is or have seen this transition, this paragraph is for you: There was a segment for printing lists or catalogs with landline telephones, divided by cities, streets, from a to z to the famous yellow pages, with subjects in alphabetical order, some the size of a full page and to have your business there, believe me, could cost on average up to 50 thousand a year. While the lists dominated, the internet began to grow and the search engines were improving their results and finally cell phones arrived, unbalancing the searches and ending the hegemony of the lists.
The problem for the entrepreneur is that in the past they used to see the printed ad and today they are bombarded with promises about appearing on Google, having a website, Facebook, among many others and the worst usually happens, the phone doesn't ring like it used to.
Now it is necessary to adapt and as the word itself says, it requires effort, so here are some points to do well and understand the digital landscape a little:
- You don't have to be an expert, but knowing a little never hurts: Unlike hopscotch, internet ads have detailed performance graphs (good or bad), know that they exist and are available to everyone who has a website, ad or Facebook. If not, call the company that created your site or talk to us, we can help.
- You don't need to be an expert, but the professional providing service for you does: Look for companies with results and experience, understand their values and service scope, finding the right professional is always a difficult task, however, a great choice can solve your problem for several years
- Publishing on cell phones and the internet is not so far away: Don't see these vehicles as unreachable like the big television channels, ads on cell phones and on Youtube can be cheaper than you think, and if you go to Google now and type ad on Youtube, you'll have a 0800 to better explain how it works ;)
- Half of internet searches are about places: The internet and your business need to be connected, which means address and contact information needs to be very clear. Today there are tools available such as Google My Business, where users can perform searches by calculating routes, calling by cell phones, all mapped and for free, enjoy!
- Facebook and Instagram: It is likely that both tools are easier to use than using a website (and you should use it), however, believe me, spending 1h updating your Facebook could be better spent talking to a professional who really understands and masters these, and maybe others, platforms.
- Everything is dynamic: This can be the worst part for some, in the past you made your ad, it was printed and lasted 1 year and today it is necessary to update Facebook several times a day, follow ads, periodically insert materials on your website and follow the performances and try to improve ever.
Get used to it, the internet and speed are two things that are here to stay, try to understand as much as possible to provide the best solutions for your business.
Migration to the internet is inevitable, see below some ways to take advantage of what the internet can offer your business:
• Google Ads Campaigns
• Websites to receive contacts
• Campaigns on Google Waze