When entrepreneurs think about the need: I need to make Google Ads for my company; It is very important to pay attention to several items, for example.
FIRST STEP: For starters, Google has support for all people who are interested in learning more about Google Ads. Another way is to hire a specialized company to create and manage the Campaign.
SECOND STEP: If you opted for Google support or even a partner company; take your doubts about what type of campaign and, mainly, what you want with the campaign.
Below, see the summary of campaign types to clear your doubts, they are all types of Google Ads campaigns:
- RESEARCH NETWORK: It is the campaign that presents the ads in the search results in the Google search engine. The ads are in text format and targeted to the searches configured in the tool.
- DISPLAY NETWORK: These are graphic ads that may even contain animations. These ads are displayed on Google partner sites such as websites, blogs, Gmail and even Youtube (those ads that are images).
- REMARKETING: The remarketing campaign is one that “follows the visitor”. The objective of this campaign is to follow the visitor so that he visits the site again. It is very common in online stores, after you visit a product, you start to see it in several places.
- VIDEO: The video campaign is exclusive to Youtube, in video format and will be interpolated between the videos that the visitor is seeing.
STEP THREE: Pay attention to execution and results. If you are managing the campaign alone, try to understand if it is achieving its goals and if you have hired a company, cover the results and goals to continue with the service.
STEP FOUR: Always try to improve! Google Ads provides a lot of data and it is always necessary to look for ways to improve, refine keywords, change settings, ad types, extensions, among many other options. Always map the scenario to understand the evolution of the campaign. If you're working with a company, cover results and what actions are being taken so the campaign is always up to date with the latest features and what conclusions are being used as a basis for constant change.
IF YOU'RE THINKING: I need to do Google Ads for my business, consider ECO WEBDESIGN, we have the proven experience to offer the best that the tool can offer at the lowest possible price.