The company that performs Google Ads services must follow several criteria, proposed by Google itself to guarantee the client the effectiveness of its ads and results. Among the requirements, Google requires that the COLLABORATORS BE CERTIFIED and that the CERTIFICATES ARE ACTIVE, as they expire between 1 and 2 years; in addition, PROVEN PERFORMANCE IN THE TOOL AND MANAGEMENT OF A MINIMUM BUDGET is required, which guarantees that the company has experience with several accounts to provide a quality service.
In summary, the company that performs Google Ads services divides the work into:
- SERVICE: Understand customer needs, explain how the tool works and collect company information.
- PLANNING: Create a plan of how the campaign will be, its objective, investment, expected return, coverage area, ad display times, among other various items.
- EXECUTION: It's the "hands on", several hours are spent by one more collaborator to configure the entire campaign, ad groups, keywords, arts (in the case of Display), ad extensions, integrations, among many other items .
- RESULTS REPORTING: Communicate to the client from time to time about the results, whether the objectives are being achieved and the real impact of the campaign on the company.
- CONSTANT IMPROVEMENT: The process is always circular, as reports are always generated and used to improve the campaign and always try to learn and achieve better numbers.
When hiring a company that performs Google Ads services, know how to charge results, since the campaign always needs numerical goals, for example, 1.000 calls every month to your company.
Eco Webdesign is a company that performs Google Ads services, we have Google Partners certification and several professionals committed in different areas so that the results are always the best and transforming for customers.
Get more information in a complete article about Company Specialized in Google Ads Eco Webdesign certificate validation link These two articles may be of interest to you: More details on video campaigns in Google Ads e why you can't find your business ad in Google Ads