This text will aim to bring you, in a simple way, three reasons to have a website and a practical guide on how to guide your website provider to deliver you a website that can bring you expressive return, mainly commercial.

My name is Jonathan Andrade Marckert and my company is called Eco Webdesign, I have a degree in Computer Engineering from UNIRP. The information and insights that I bring in this text were acquired over 12 years of experience (since 2010) with website creation, more than 450 active clients, more than 1.500 projects and a lot of study.

Well now let's get to the point, why make a website?

You shouldn't have a website because your competitor has it, or because we see that everyone says it's important to have a website. If you must have a website, because it will convert a prospect (a person interested in a product or service of your company) into a customer, and because the website allows you to build one more sales route.

All of us with some time in the company and a good reputation built the good old word of mouth, the indication. With a good network, we build partnerships, which becomes a second sales route. When we hire a marketing professional, we expect that this one will create other possibilities, that is, other sales avenues, which can be, on social networks, YouTube or through Google through a website.

O first benefit of a website for the company is the Internet business institutionality. Having a Facebook, Instagram or LinkedIn page is simple, quick and easy, your company can have it, Coca-Cola has it and so does your 14 year old son, probably from his Fortnite team, LOL or the group of friends he joins . Now, having a professional website with your own domain, corporate email and relevant information about your services is for serious business and not every adventurer is willing to invest.


In summary, what I mean is that having only social networks does not give your prospect the same credibility and trust as a professional website, because anyone at any time can create a Facebook page, but only a more consolidated business invests in this institutionality. By creating a website you already differentiate yourself from the adventurers!

second benefit that a website can bring you are new clients, that is, prospects who are looking for your service or product on Google and have never heard of your brand.

Imagine receiving a contact on whats from a person who would like a quote, when he identifies himself to you on whats, says he found you on Google, searching for your service or product.

This will never happen if you don't have a website. Social networks only appear on Google if you search for the company's name, even so, there is a high chance of not appearing if other commercial registration sites have your company registered. The site explains to Google who you are, where you are, what you specialize in and what people think about you and your products or services.

If your website has the right information about your product or service, it's safe, has a mobile version and an acceptable loading speed. It is very possible that you receive this type of contact several times a month. In March 2021, we received 127 contacts from Google Organic (when you don't need to pay Google Ads) looking for website creation, and this number is not that big, we have customers who receive 1.500 contacts every month.

third benefit that a website can bring you is to have a good landing page for your marketing actions. Every marketing action aims to convert, that is, to make an interested person get in touch. By having a well-made, beautiful website that conveys confidence, the chance of having more people contacting you is greater, your conversion is greater!

Imagine you invest 500 in Instagram credit, which leads you to 1.500 people viewing your profile, out of 1.500, 15 get in touch. With a website, 20, 25 or 30 would come in! With the same investment. Do you know why? Because the person will search you on Google and when he finds something that gives confidence he converts and if you are not on Google, your competitor will be.

The site can help you with any advertising, whether in email marketing campaigns, Instagram, Facebook, Google Ads, or offline campaigns.

Think about how many times you felt more confident about reaching out or “hitting the hammer” with someone after you “Googled” the company.

Have a website that performs!

Now comes the goose that lays the golden eggs, a basic checklist of what a website needs to stand out in the sea of ​​websites that exists, I will divide it into three topics.

Contents

• The company that makes the website is not specialized in your business, so the responsibility to deliver your service and product information is yours, be as rich as possible, to Google, the more words, the greater the key to appear in searches.
• If you have products, don't leave a technical title, your product title needs to match the way your customer will search on Google. And be careful in the description, remember, the more words, the greater the chance of appearing on Google..
• Have social proof, testimonials, video, text, inbox print, email, whatever, but have social proof.

Technology

• More than half of internet is on mobile, mobile version is more important than desktop, stay tuned for your mobile site experience.
• Speed ​​is money, just as time is money, on the Internet time is loading speed! Google recommends that your site loads between 1s and 2.5s on a 4G Internet in Brazil, above that you may experience losses of up to 25% of access due to dropout.
• Your site needs to be secure! Make sure your website is hosted with an SSL certificate.

Performance

• How to measure the result of your site? Data! Ask to install Google Analytics and Search Console on your website. Even if you have no idea what they are!
• See if it is possible for you to receive a monthly report of the accesses and number of people who have contacted you, it will help you a lot to measure the return.
• Seek knowledge, know a minimum of the area to be able to dialogue with quality and if you are reading this e-book, this item is already being executed.

Thank you for your time as it is our most valuable asset, I hope you had as much fun writing it as I did.