How to choose the best Agency for creating a Virtual store in 2024

See 6 important tips for hiring an agency that will take your company's e-commerce to the next level

Share on Whatsapp icon Share on Twitter icon Share via email icon

Choosing the best agency to create your online store is not easy, but here are some tips that can help you with this task and understand what is important in the 2024 scenario.


1. How important is a quality online store

   The objective of virtual stores is very simple: to sell online. However, to achieve this simple objective it is necessary to manage a highly complex process and many companies get stuck in the middle of the road without being able to succeed.


   The first step is to have a quality online store, this is the first step and it is impossible to be successful without it. Today there is high competitiveness and competition, in addition, there are large marketplaces such as Chinese stores, Mercado Livre, Amazon, among others that you need to understand and use to your benefit, and nothing is possible without a quality store.


2. What is the advantage of hiring an agency to create your online store

   The main difference between having an online store alone and hiring an agency is the investment in people and technologies involved. For example, here at Eco Webdesign we have 15 years of experience with web design for performance on Google, maintenance of our own platform focused on customer needs and the Google Partners seal for digital marketing. When you hire us, we charge for this expertise so you don't have to start from scratch.


   Even though hiring a specialized agency seems expensive, think that it is cheaper than investing in a technology, development, infrastructure, platform and other essential team for the store to be successful. Most private investments in virtual stores fail because they do not transform your online business into a minimally viable product.


3. What is needed to choose an Agency

    It is essential to investigate the agency's experience and success stories, a good option has proven experience.


   Furthermore, it is important to understand their specialization in online store platforms (Interago, Shopify, Magento, among others), as well as their functionalities, integrations with ERP and more. There are many details and the agency's experience must be consistent with what you need. You don't want to get your heart treated at a dermatologist, right? The same happens with virtual stores, the agency's experience and technology needs to align with your pains and needs.


   We can also mention the range of solutions, for example: design; IF THE; campaigns on Google; support; training, among others. The service kit also needs to understand what you need to be successful. Pay attention to the Agency's service during the commercial process, if there are communication problems, be aware that it tends to get worse later. So, don't close deals with doubts, as service needs to be responsible, friendly and reliable for years for the store to be a success.

Image 3
Good service, training and monitoring is fundamental to the success of a good online store

4. What is the online store development process like?

   The project phases and how the agency works need to be clear and transparent. Each business segment has specific demands and this needs to be clear in the schedules. Here at Eco Webdesign, for example, we have store plans for small businesses with a deadline of 7 days, other segments with integration needs can take 2 or 3 months. The important thing is that the process is transparent, as are the progress and costs of the project. The client cannot be surprised by additional costs, for example, Google Ads campaigns normally start at R$3.000,00 per month and this needs to be known to the client as soon as possible so they can prepare.


5. SEO and Digital Marketing: Commitment to sales

   Is the Agency committed to sales or does it have a monitoring plan? This is extremely important for the company's knowledge, as anyone looking for complete support may be left helpless when they only receive a store platform and need to deal with it alone.


   When we talk about SEO and Digital Marketing, we are also dealing with technical and specialized issues. Normally this work is not efficient when carried out by people with little knowledge, so pay attention to sales plans. An agency that is committed to your sales also believes in your business and that is a great sign.

Image 2
The company's alignment with the Agency needs to be fine so that all the store's complexities are resolved effectively

6. Understand the future: What things will be like in 1, 5 and 10 years

   Investing in an online store is not a short-term thing, so the work partner (in this case the Agency) will continue with your company for years. A bad choice can also delay the process by years, which is why care is needed.


    See what the Agency has to offer after 1 year, 5 years and 10 years and this involves many items, for example: how is server maintenance carried out? How do store upgrades work? When there are new products, are there additional costs? What is the minimum contract period?


   Having an online store is very different from buying a ready-made product, its behavior and nature are organic and it is very important to understand that the partnership with the agency is practically a partnership.


Conclusion


Image 1

The best e-commerce agency will depend on your needs and objectives, however, they all need to be well evaluated and have good results and success stories. Pay attention to the service, as the relationship will last for years.


Keep in mind that it’s not just the development of the online store, there’s also: SEO; Digital marketing; Integrations with systems; Support; Trainings, among others. The Agency that will create the online store needs to be clear about what it offers and detail the pricing with transparency.


If you want to ask more questions about the topic and see how we work, get in touch with our team of experts to answer your questions. In addition to proven experience, we also work with our own platform to ensure that clients will get the right results.

You might also like to read

Main image of the article How to choose the best Agency for creating a Virtual store in 2024

How to choose the best Agency for creating a Virtual store in 2024

See 6 important tips for hiring an agency that will take your company's e-commerce to the next level

On 26/05/2024 at 23:27 pm - Updated on 26/05/2024 at 23:29 pm

Main image of the article Evergreen Content: What it is, how to create it and its importance for marketing and companies

Evergreen Content: What it is, how to create it and its importance for marketing and companies

Evergreen or evergreen content is synonymous with consistent access over a long period of time and authority for the website. Understand your role in marketing and benefits for the company.

On 28/04/2024 at 02:50 pm - Updated on 17/05/2024 at 11:29 pm

Main image of the article SEO for websites: how to rank on Google

SEO for websites: how to rank on Google

See 10 fundamental SEO items for your website to rank on Google and generate Organic Traffic. Dig deeper into the subject in a light and easy-to-read way.

On 09/04/2024 at 22:45 pm - Updated on 09/04/2024 at 22:47 pm

Main image of the article E-mail Marketing: What is it and how does it work? See how to get started

E-mail Marketing: What is it and how does it work? See how to get started

From email collection to A/B testing and shooting. Understand more about the world of email marketing and how to use it to generate engagement and results

On 14/03/2024 at 08:44 pm - Updated on 16/03/2024 at 09:36 pm

Main image of the article Thiago Nigro, Primo Rico talks about the importance of having a website

Thiago Nigro, Primo Rico talks about the importance of having a website

Thiago Nigro, Primo Rico with Flávio Augusto talk about the importance of having a website in the strategy to get new customers.

On 11/11/2022 at 09:24 pm - Updated on 13/11/2023 at 10:22 pm

Main image of the article Understand about the virtual store that indexes on Google

Understand about the virtual store that indexes on Google

Why do some virtual stores receive more visits from the search giant and others do not? Find out more about how to be among those who show up the most!

On 03/10/2023 at 13:47 pm - Updated on 16/10/2023 at 08:53 pm

Main image of the article Google's Core Web Vitals will change, understand

Google's Core Web Vitals Will Change, Understand

Google's Core Web Vitals is the primary performance metric for websites to rank in your searches, it's changing, you see.

On 16/05/2023 at 08:54 pm - Updated on 16/10/2023 at 08:53 pm

Main image of the article Differences between Paid Traffic on Social Networks and Google

Differences between Paid Traffic on Social Media and Google

Find out the best option to increase your company's sales: investing in paid traffic on social networks or Google? Check it out in this article!

On 13/04/2023 at 21:09 pm - Updated on 16/10/2023 at 08:53 pm

Main image of the article Custom Website - Have a Unique Design for Your Company

Custom Website - Have a Unique Design for Your Company

Find out how a personalized website, different from a customized one, can increase your company's credibility and increase your revenue

On 13/04/2023 at 21:38 pm - Updated on 16/10/2023 at 08:53 pm

Web Design Service article main image

Web Design Service

Find out what a web design service does and how it can help your business have a unique and impactful website.

On 17/04/2023 at 15:33 pm - Updated on 16/10/2023 at 08:53 pm

ebooks to download

e-book image how the web can transform your business

How the web can transform your business

See an overview of the web and opportunities for businesses of all sizes.

Download the Ebook Arrow icon buttons Eco Webdesign
e-book image how the web can transform your business

25 advantages of Interago as your website panel

Practicality, speed and more results. See why Interago is the ideal panel for your company.

Download the Ebook Arrow icon buttons Eco Webdesign