I search on Google and can't find my business ad in Google Ads
In these more than 10 years providing advice on Google Ads, we have heard this countless times.
Jonathan Andrade Markert
#webforcompanies
On 28/06/2022 at 15:25 pm - Updated on 16/10/2023 at 08:53 pm
It's normal to be anxious about results or to see where your money is being invested and trying to search for your ads on Google search can cost you dearly.
For those of us who work with the Google Ads tool daily, we have developed a feeling that it is really not good for the business owner to try to find the ads, let alone click on them. This feeling comes from knowing how the tool works and from being exposed to all the metrics that Google Ads collects from searches, users and competitors.
It is often difficult to explain to the customer, but we always remain firm in the purpose of tirelessly providing a quality technical service and differentiated service, always, regardless of the circumstance, we inform our customers of the best practices.
Below is a text from Google itself positioning its understanding of anxiety and guiding what to do so as not to disrupt the campaign.
" Find your ad on Google
To find out where your ad appears in search results for a particular search term, use the Ad Preview and Diagnosis Tool. We know it's difficult, but it's best to resist the temptation to search for your own ad on Google.com.br. See the reason:
- Comparing how often your ads appear online to how often users click on them (known as your click-through rate) is a metric that can influence your account's performance over the long term. By conducting your own searches that trigger your ad, you may negatively impact your ad performance data.
- If you repeatedly search for your own ad using Google Search, but never click on it, you may not see it. This happens because the Google system stops displaying ads that apparently do not interest the user. "
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