If you've come this far, you have doubts about creating a website in São José do Rio Preto, correct? In this article you will not only find out about how to create a professional website that will give you a lot of notoriety on the internet, but you will also understand about business opportunities through the internet in São José do Rio Preto! Let's remember that this article will also be updated sporadically.

This article was last updated on: 03/05/2022.

Table of contents:

1. Introduction;
2. São José do Rio Preto and business opportunities;
3. What people search on Google in São José do Rio Preto;
4. Types of websites for each business segment;
5. What type of website is right for your company;
6. What makes your website competitive;
7. How Eco Webdesign from São José do Rio Preto can help me create a new website.

1. INTRODUCTION.

The internet is still quite a new subject, and many people still need to get used to its presence. If you're browsing this page and reading what I've written, it's pretty evident that you know how to use a search engine to find websites on the internet, and it was through him that you managed to find us, searching "website creation in São José do Rio Black" or something similar. These are the search engines that help organize the internet, delivering the best results to users every day. The biggest search engine today is the Google.

Before we start, we need to understand how we find topics on the internet, so it's much easier to understand why create a website in São José do Rio Preto. So let's do the following exercise with me: Imagine you're looking for how to cook a delicious steak, but you don't know where to start. 25 years ago, you would ask someone more experienced how to cook a steak or look it up in a cookbook. Can you think of the time this whole process would take? You would probably have given up or risked making the steak anyway.

But with the internet, you have a gigantic library in the palms of your hands. In this library, the sites are the books and the Google it's the librarian who will bring the cookbook already open to the correct page and even show you where you need to read to find out how to cook a steak. Okay, in less than 5 minutes you answered your question and solved your pain. This is wonderful, isn't it? Sometimes we don't see how easy our lives have become, after the invention of the internet and mobile devices.

Well, now that we've had a little introduction to search engines, we can move on to the next topic, which is to understand how creation of a website in São José do Rio Preto can leverage your business and make new business opportunities find your company. Remembering that we are proof that this process works, because Eco Webdesign does not need to carry out any commercial action offline, as it receives many contacts only from the website!

2. SÃO JOSÉ DO RIO PRETO AND BUSINESS OPPORTUNITIES.

São José do Rio Preto is a city that has been growing sporadically and to confirm this we will extract some data from the IBGE - Brazilian Institute of Geography and Statistics and verify how many new people are living in the city and how many new companies have emerged during the period of 10 years. Remembering that where there are people, there is business to be done.

Figure 001. Population Data for São José do Rio Preto - IBGE

We can see in Figure 001 that São José do Rio Preto is estimated to grow 1/6 in 10 years, where in 2010 the population was 408.258 people and in 2021 it was estimated to have a population of 469.173 people. This gives us a perspective that the number of people is increasing and these people will buy products and hire services. If your business is B2C (business to clients) you can see the opportunities that São José do Rio Preto can generate for you.

Now, let's analyze the number of companies that exist in São José do Rio Preto.

Figure 002. Number of Companies - Economic Conjuncture São José do Rio Preto ed. 2020

In figure 002, we can see that São José do Rio Preto has been growing in the number of formalized companies, where in 2015 there were 68.435 companies and in 2019 the year was closed with 76.452, thus, in 4 years 8.017 new companies were created. Of course, growth is evident, but we cannot rule out that in 2020 the COVID-19 pandemic took place and this updated number for 2022 (year of writing of this article) does not exist. It is likely that the number of companies has dropped, but the market has already warmed up again and the economy will get back on track in the coming years, creating a big bubble of opportunity for those who have the entrepreneurial acumen.

3. WHAT PEOPLE SEARCH ON GOOGLE IN SÃO JOSÉ DO RIO PRETO.

Well, now we are going to analyze volumes of research in São José do Rio Preto, to understand the population and socioeconomic relationship with internet use in the region.

Figure 003. Search volume for the term "Buy shirt" on Google filtered by region - São José do Rio Preto.

We can see in figure 003 the size of the research volume, for people who want to buy a shirt and are in São José do Rio Preto. There are practically 8 thousand searches per month for this very comprehensive term, and you who have a physical clothing store can take this audience to your establishment, through an internet site or make the sale online and just deliver the product to the user's residence. .

Figure 004. Search volume for the term "mechanic" on Google filtered by region - São José do Rio Preto.

In Figure 004, we will analyze a search for "mechanic", another very broad term, in which we have a volume of 9 thousand searches every month. Users searching for this term are likely to need to take their car to the nearest mechanic, or are searching for pricing, service reviews, and other information.

Well, with this data in mind, you can relate the population of São José do Rio Preto with the increase in the use of search engines to obtain information that is relevant to our daily lives. Isn't it a little bit obvious the reason to carry out the website creation for your business in São José do Rio Preto?

Right, now comes the most important thing, which is to be able to sell your products or services to a portion of this audience that uses the internet so much, and for that you need a website, because it will be through it that Google will verify what you do and so show your business in the users results.

In this step comes the big reason why you should hire a company experienced in web design and search engines. If you do not hire a professional, it is likely that your website will not appear in searches, as there are several variables that influence Google when it comes to presenting your website as the best result for users. We will address this in the next three topics. 

4. TYPES OF SITES FOR EACH BUSINESS SEGMENT.

Let's understand, first of all, the types of websites according to the purpose of your business. You will find that once you understand the types of websites, thinking about your new website design and its features will be much easier.

But remember, you don't have to be stuck with just 1 site type. The ideal project is when you know how to merge all the functions and thus improve your presence on the network.

    1 ° - websites for brands

    In this type of site, the objective is to publicize the brand to bring an increase in notoriety and credibility to the business. Let's say you own a restaurant, in this type of website you will show images of your restaurant, your kitchen, introduce your team, your chef, show testimonials from those who have tried it, put your address and even list all the dishes you serve in this restaurant. Whoever accesses your website will understand everything about your brand.

    2nd - Virtual Stores

    Now we have the kind of site that makes sales virtually. This type of site is perfect for retailers who sell products and want to increase their visibility. You will have access to functionalities to manage catalogs, payment methods for customers, shipping settings, among other functions related to internet sales processes.

    3rd - Sites with customer support function

    The purpose of these sites is to be composed of features that help your customer, for example, frequently asked questions, data to contact the SAC, online service, provide technical catalogs, documentation, policies, among other resources.

    4 - Prospecting Sites

    This type of site is ideal for those who offer services and want to be found. It works with objective information such as competitive advantages, ways to get in touch with your sales team to request a quote, maps with routes to reach your business and all the content is based on keywords to respond directly to the questions from users and clear all doubts about the service offered.

    5 - Publishing Sites

    Large communication vehicles use websites to share articles and news, generating high reader turnover. Better known as blogs, these types of sites are intended for any business, as they have what Google likes most, information. When you post a subject, you are answering questions and helping the internet to have more content for its users. A good website needs to have a blog!

5. WHICH TYPE OF WEBSITE IS RIGHT FOR YOUR BUSINESS.

We already understand the types of websites, so now it's time to understand how to think about the right type of website for your business.

First understand what kind of business you have.

Eg

My company sells apple tree seedlings (apple trees), and I manage to control a stock, manage payments and ship these seedlings all over Brazil. Perfect, you can have a virtual apple tree seedling store!

Right, but it doesn't stop there, I also need to clear up people's doubts about virtual purchases, about how to plant and how to take care of each of the seedlings. So I'm going to need a customer support thread on my website, where I'm going to serve everyone via online chat!

And finally, I want to present my brand, showing photos of my entire production environment and provide testimonials from customers who have already purchased and proven the quality of my seedlings!

Ready, you have a website that is a virtual store, with an environment ready to support your customers and with an institutional presentation to promote your brand.

See how easy it is to assemble your project, if you understand your needs?

Cool, we already have an idea of ​​our website project, but how are we going to make it competitive to compete on the first page of Google? The answer is in the next topic.

6. WHAT MAKES YOUR WEBSITE COMPETITIVE

Many wish to have a clear and objective answer to this topic, but it turns out that Google is a librarian that takes into account several variables to provide you with the best result according to your question.

So to make your website competitive, let's talk about 3 essential pillars:

1st - Performance: this first pillar is the most complex as it is composed of many variables. Google loves sites that are fast to load, well-designed, and free from misspellings, among other factors. The web designer who is going to do the creation of your website in São José do Rio Preto you need to be up to date on technologies that involve the web and also study the documentation of search engines, to assemble a website project according to the latest trends required.

2nd - Authority in the matter: in this second pillar, we will be dealing with the content of your website, where it needs to be worked according to your business, and passing all the technical guidelines that involve your service / product. When Google scans your content, its robots verify the authenticity of the content and that you have the authority to speak on this particular subject.

3rd - Location: It is important to know that Google will always deliver a result taking into account the geographic location of its users, so because of this it is important to work with the location of your business in the website content and inform Google's robots through rich snippets of basic information about your company.

7. HOW ECO WEBDESIGN FROM SÃO JOSÉ DO RIO PRETO CAN HELP ME IN THE CREATION OF A NEW WEBSITE.

Eco Webdesign is located in São José do Rio Preto and has more than a decade of experience in creating websites. In this 1 decade, we have created more than 50.000 web pages and there are more than 300 companies in our portfolio that are receiving results daily.

One of our main goals is to create beautiful responsive websites that increase your company's credibility and drive business results. To achieve this goal, we constantly study search engines, the latest webdesign trends and technologies that involve the internet.

If you want to make a free quote for the service of website creation in São José do Rio Preto and leverage your company's notoriety on the internet, don't hesitate to get to know Eco Webdesign's solutions.

You can get in touch with our commercial team, through our service page, or browse and learn more about our solutions that cover small, medium and large companies, if you are interested, check out more at the links below:

- Professional web design
-- Customized website;
-- Home website;
-- Compare solutions.